SEM Manager

About the Role

Key Responsibilities

• Manage day-to-day search engine marketing activities including building and managing bidding strategies, quality score improvements, ad copywriting, testing and optimization, keyword research, budget forecasting, campaign reporting and analysis, and continuous program improvement.
• Manage and allocate the SEM budget effectively to meet expectations.
• Identify, diagnose, develop, and implement new optimization strategies to meet business objectives and goals.
• Communicate SEM strategies, performance insights, and recommendations to stakeholders at all levels of the organization, including senior leadership.
• Prepare and present reports regularly and at designated intervals.
• Analyze performance data and translate insights into actionable SEM strategies that drive business results.
• Proactively identify and recommend process improvements to enhance team productivity and campaign effectiveness.
• Stay current with industry trends, best practices, competitors, and platform updates.
• Work closely with external teams (SEO, content, social media, developers, etc.) to ensure cohesive strategies.
• Develop and maintain a productive work team by hiring, training, and managing performance.
• Manage daily operations to meet department and company objectives.
• Establish and maintain relationships with internal and external contacts at various levels and cultures.
• Assist management with development of results-oriented strategies.

Requirements

• Proven background in Search Engine Marketing, Pay-Per-Click advertising, analytics, and reporting platforms such as Tableau and GA4.
• Knowledge of SEM best practices and current industry trends.
• Strong leadership and team management abilities.
• Excellent interpersonal, analytics, and presentation skills.
• Excellent verbal and non-verbal communication skills.
• Ability to communicate effectively with individuals at all levels of the organization.
• Knowledge of market and industry trends, products, competitors, and leading strategies.
• Analytical skills for assessing SEM program strengths and weaknesses.
• Good working knowledge of marketing, ecommerce, and the electronics distribution industry, preferably with a multinational organization.
• Bachelor's Degree in any field, or minimum of 3 years relevant work experience.
• For internal candidates: Minimum 2 years as a highly performing Mouser Team Lead or Supervisor.
• For external candidates: Minimum 3 years as a supervisor or higher management position.
• Minimum 5 years of Search Engine Marketing experience.

Nice to Have

• Experience with industry-specific tools and platforms beyond Tableau and GA4.
• Additional certifications in SEM or digital marketing.

Qualifications

• Bachelor's Degree or relevant work experience as specified.

Benefits & Perks

• Competitive salary range of $47.9K - $63.4K per year.