Digital Advertising Specialist

About the Role

Key Responsibilities

• Manage, review, and perform daily account responsibilities associated with Google AdWords, Meta Advertising, TikTok, Pinterest, Reddit, YouTube, Yahoo, Bing, and other search platforms for a variety of clients.
• Conduct thorough market and competitive analysis to inform campaign strategy.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Manage the creation of keyword lists.
• Manage Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide research, recommendations and execute strategies for keyword opportunities, campaign structuring, budget, targeting, and other facets of paid search in accordance with client goals.
• Provide oversight and manage new and existing paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Monitor and evaluate organic and paid search results and search performance across major search channels.
• Communicate project development, timelines, and results to team and management.
• Collaborate with Organic Search (SEO), Paid Social, Programmatic, Creative, and Client Partnerships teams on strategy and results.
• Discuss results and strategies with clients on weekly phone meetings.
• Perform technical audits for new and existing business for pitches and opportunities.
• Write and test ad copy, assist with landing page optimization, build and maintain e-commerce feeds, and work with creative team on display/retargeting formats.
• Monitor KPIs and optimize ads based on campaign performance and customer engagement metrics.
• Identify target markets using research and input interest & demographic-based audiences.
• Monitor online presence of clients' brands and recommend marketing strategies.

Requirements

• Minimum of 3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) within the U.S.
• Experience with website analysis using analytics tools including Google Analytics and internal reporting tools.
• Experience working with PPC ad platforms such as Google AdWords, Facebook Advertising, Bing AdCenter, etc.
• Proficiency in MS Excel, PowerPoint, and Word.
• Proficiency in managing moderate to large scale PPC accounts in various business verticals.
• Google Ads & Google Analytics Certifications (to be obtained within first 90 days if not already certified).
• 2+ years of eCommerce marketing experience.
• Experience with Funnels, Social Media Advertising, and Digital Marketing for at least 3 years.
• Ability to analyze campaign data, explain performance fluctuations, and recommend optimizations.
• Strong interpersonal, verbal, and written communication skills.
• Ability to learn new concepts and systems quickly.
• Experience with managing large monthly or annual budgets.
• Ability to present strategies and analytics professionally to clients.
• Experience with working on complex campaigns and budgets.

Nice to Have

• Knowledge of wellness, fitness, and supplements.
• Bing certification.

Qualifications

• Bachelor of Science degree (preferred).

Benefits & Perks

• Health insurance
• Paid time off
• Paid sick time
• Paid holidays
• Vacation pay
• End of year bonuses