Marketing Manager, Search Marketing

Amazon

New York, NY

Full Time

Mid Level

98k-180k

9 days ago

Job Description

About the Role

The Search Marketing organization at Amazon is responsible for driving website traffic, maximizing channel revenue, and improving customer experience through managing Earned (SEO) and Paid Search channels on external search engines. The team works with internal stakeholders across all levels worldwide and focuses on programmatically improving ROI and growing the Amazon business. The role involves leading paid search channel marketing, developing strategies, and leveraging analytical and creative skills in a fast-growing environment.

Key Responsibilities

Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders
Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
Define and run tests, including A/B experiments to test new vendor features and inform new product development
Conduct in-depth analyses to refine understanding of the search space and uncover optimization opportunities
Translate analytical findings into actionable insights and concise business actions and recommendations

Requirements

4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
Experience building, executing, and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Degree in Business, Marketing, Math/Statistics, Economics, Computer Science or a similar field
Excellent business judgment and the ability to think strategically and execute methodically
Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools
Excellent interpersonal and communication skills, both written and verbal
Ability to work effectively across business and international teams
Interest in the technical aspects of digital marketing
Strong bias for action and sense of urgency

Nice to Have

Experience using SQL or other analytical tools for data analysis
Experience with customer segmentation, profiling, and targeting
Background in analytical positions or consulting

Qualifications

Degree in a relevant field such as Business, Marketing, Math/Statistics, Economics, or Computer Science

Benefits & Perks

Competitive salary ranging from $98,200/year to $179,600/year depending on geographic location and experience
Total compensation including equity, sign-on payments, and other benefits
Medical, financial, and other benefits as part of the full compensation package

Working at Amazon

Amazon promotes an inclusive culture that empowers employees to deliver the best results for customers. The company values teamwork, initiative, and a willingness to roll up sleeves to get the job done, fostering an environment that supports diversity and accommodation for individuals with disabilities.

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