Google Ads Specialist

About the Role

Key Responsibilities

• Managing paid search advertising campaigns for clients, including Google Ads and Facebook Ads.
• Manage Google AdWords Search, Display, Video, and App campaigns, including audience targeting, keyword research and selection, ad group structuring, ad copywriting, and landing page testing and optimization.
• Manage Facebook Ads, including audience targeting, copywriting, and coordinating asset production with the creative team.
• Execute all aspects of managing paid advertising campaigns, including ongoing development and refinement of keywords, creative testing, and budget management.
• Confidently monitor the health and performance of several hundred client ad accounts and provide regular reporting.
• Collect and analyze data to develop optimization strategies to improve campaign performance and drive growth.
• Regularly audit and refine landing pages to ensure high conversion rates.
• Monitor industry and competitor changes, perform ongoing keyword research, and develop creative ad copy.
• Work with internal teams to establish expectations, report on progress, and target achievements.
• Continuously learn and expand SEM knowledge and stay up to date with latest PPC industry trends.

Requirements

• Excellent working knowledge of Google AdWords, Google Analytics, and Facebook Ad Manager.
• Experience managing multiple campaigns and platforms simultaneously.
• Experience working with Google Analytics and Facebook Insights.
• Excellence in written and verbal communication and strong copywriting skills.
• Strong analytical and reporting skills.
• Solid understanding of HTML, CSS, and web standards and their potential impact on PPC.

Nice to Have

• Google AdWords and/or Google Analytics Certification.
• SEO skills: on-page, off-page, and technical SEO.
• Experience managing LinkedIn, Twitter, and Pinterest Ads.

Qualifications

• Ability to commute to Irvine, CA 92618 (Required)
• Ability to relocate to Irvine, CA 92618 before starting work (Required)

Benefits & Perks

• Health Benefits (Medical, Vision, Dental)
• Paid Sick Days
• Paid Holidays
• 401k
• Life Insurance
• Business Casual Dress Code
• Fun, supportive, and energetic work environment