PPC Specialist

About the Role

Key Responsibilities

• Execute and improve all paid search tactics through hands-on, day-to-day optimizations across paid channels (Google, Bing & Adroll).
• Perform ongoing keyword expansion, including identification and implementation of keyword opportunities.
• Increase CTR with compelling ad copy enhancements and creation.
• Optimize landing pages for maximum conversions and implement remarketing strategies.
• Manage ad expenditures with daily reporting, performance analysis, and bid optimization techniques.
• Collect and analyze data to identify trends and insights to achieve maximum ROI in paid search campaigns.
• Keep up-to-date with PPC best practices, keyword research tools, and industry-plus competitor research.

Requirements

• Bilingual; Fluent in both Spanish and English - Portuguese a plus.
• Bachelor's degree in Advertising, Marketing, Communications, Business, or related fields.
• Google Analytics and Google Ads Certified.
• At least two years of experience in digital marketing and PPC.
• Excellent understanding of contemporary digital marketing principles, strategies, and best practices.
• Proven experience managing PPC campaigns across Google and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools, including Google Analytics, SEMrush, etc.
• Proficiency in MS Excel, PowerPoint, and Word.
• U.S. Citizens and Permanent Residents Only.

Nice to Have

• Experience with AdRoll and other PPC tools.
• Knowledge of growth hacking techniques.
• Experience with landing page optimization and remarketing strategies.

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, Business, or related fields.
• Google Analytics and Google Ads Certification.
• Minimum of two years of experience in digital marketing and PPC.

Benefits & Perks

• Extensive onboard training for new team members.
• Swift growth opportunities.
• Financial security through competitive compensation, incentives, and retirement plans.
• 100% paid medical insurance.
• Paid vacation & time off.
• 401(k) retirement savings with a generous company match.
• Charity participation.
• Company stability with a record of strong financial performance, no layoffs, and organic growth.