DIR Marketing (SD)

About the Role

Key Responsibilities

• Own and develop the national SEM and SEO strategy aligned with business goals.
• Champion best practices across SEM and SEO.
• Evaluate and onboard new tools, platforms, and agency partners to support execution and innovation.
• Collaborate daily with other members of the demand generation, content, training and sales teams to align efforts across the funnel.
• Manage and optimize multi-million-dollar budgets across Google Ads, Bing, YouTube, and other paid search platforms.
• Test and scale campaigns across different stages of the funnel.
• Drive improvements in CAC, CPL and ROAS.
• Develop and execute scalable SEO strategies to improve rankings, organic traffic, and conversion rates.
• Launch and refine retargeting and brand protection campaigns to improve mid-funnel conversion.
• Monitor SEO performance and continuously identify opportunities to improve domain authority and keyword visibility.
• Define KPIs and reporting frameworks, own performance dashboards.
• Leverage A/B testing and data-driven insights to iterate quickly.
• Build forecasting models to estimate search investment impact on pipeline and revenue goals.
• Report weekly/monthly/quarterly results with actionable recommendations for improvement.

Requirements

• 7-10+ years of experience in digital marketing with deep expertise in both SEM and SEO.
• Proven success driving online growth for a company, ideally in the $50M-$500M ARR range.
• Strong understanding of attribution models, lead scoring, and full-funnel performance metrics.
• Experience managing 6-7 figure paid media budgets.
• Proficiency with Google Ads, Google Analytics, Google Search Console, SEMrush/Ahrefs, HubSpot, Salesforce (or similar platforms).
• Strong analytical skills, with experience in building executive-level dashboards and reports.
• Excellent leadership and communication skills.