Senior Paid Search Specialist Senior Paid Search Specialist

W.W. Grainger

Lake Forest, IL

Full Time

Senior

79k-132k

3 days ago

Job Description

About the Role

The Senior Paid Search Specialist at Grainger is responsible for managing high-volume, robust Paid Search programs to generate customer and prospect revenue growth within spend and revenue targets. The role involves leading campaign management and performance analysis efforts to maximize paid search incremental revenue growth, reporting to the Paid Search Channel Lead. This position is hybrid, onsite in Lake Forest or Chicago three days a week, and offers comprehensive benefits including health insurance, paid time off, 401(k), employee discounts, tuition reimbursement, and parental leave support.

Key Responsibilities

Manage high-volume, robust Paid Search programs to generate revenue growth within spend and revenue targets.
Lead campaign management and performance analysis efforts to maximize incremental revenue growth.
Project manage rapid testing initiatives to support ROAS goals.
Prepare and present performance reviews and opportunity discussions with marketing leadership.
Collaborate with Google, Microsoft, and Search Ads 360 vendor teams to meet PPC program objectives, troubleshoot issues, and stay informed of new capabilities.
Grow and optimize keyword portfolios through rapid testing, including data analysis, bid strategy, audience/product targeting, ad copy, and landing page optimization.
Automate processes, reporting, and alerts.
Coordinate and communicate project initiatives with internal business partners and vendors, define strategy, make budget recommendations, and execute ROI deliverables.

Requirements

3+ years experience managing large-scale Paid Search programs for well-established online retailers.
Strong understanding of Paid Search channel and best practices, including campaign structure, geo/rapid testing, and bid strategy management.
Experience with product listing ads (PLA) and product feed optimization preferred.
Proficient in quantitative analysis and analytical thinking with the ability to translate analysis into actionable insights.
Ability to generate reports from Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics, and Power BI.
Proven ability to build and influence cross-functional partnerships.
Strong project management skills.
Experience collaborating with organic/SEO teams and testing & analytics teams preferred.

Nice to Have

Experience with product listing ads (PLA) and product feed optimization.

Qualifications

Educational background is not explicitly specified, but at least 3 years of relevant experience is required.

Benefits & Perks

Medical, dental, vision, and life insurance plans with coverage starting on day one.
Six free therapy sessions annually for emotional wellbeing.
18 paid time off (PTO) days annually and 6 company holidays.
6% company contribution to a 401(k) Retirement Savings Plan with no employee contribution required.
Employee discounts, tuition reimbursement, student loan refinancing, and free financial counseling.
Parental leave support: up to 14 weeks paid leave for birth parents and up to 4 weeks for non-birth parents.

Working at W.W. Grainger

Grainger has a supportive management environment with high overall job satisfaction ratings. The company values gender diversity and inclusivity, fostering an accessible and inclusive work environment, and is committed to equal employment opportunity regardless of race, gender, or other protected characteristics.

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