Manager, Paid SearchNew

New York Times

New York, NY

Full Time

Senior

105k-120k

4 days ago

Job Description

About the Role

The New York Times is seeking an experienced Paid Search Lead to join their in-house Paid Acquisition team. The role involves overseeing strategy across Google Ads, Microsoft Ads, and the latest search formats, with a focus on driving subscription revenue growth through paid search performance. The position requires managing campaigns from execution to optimization, leveraging automation and platform innovations, and collaborating with internal teams to improve performance and operational efficiency. The role is based at the company's headquarters in New York, NY, with a hybrid work arrangement requiring 3 days in the office weekly.

Key Responsibilities

Lead end-to-end paid search strategy, execution, and optimization
Manage keyword research, account structure, ad copy testing, and bidding strategies
Leverage automation, scripts, and bulk editing to scale campaigns efficiently
Develop testing roadmaps to improve performance outcomes in copy, bidding, and placements
Collaborate with in-house teams to develop and build ads based on performance insights
Collaborate with Analytics team members to execute testing plans across platforms (e.g., A/B Testing, Conversion Lift)
Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities
Analyze performance trends and benchmark across key metrics (e.g., CVR, CPA) to make impactful optimizations
Support and uphold the company's journalistic independence and mission

Requirements

5+ years' experience managing paid search campaigns at scale (agency or in-house)
2+ years experience in performance marketing
Proficiency in Meta Ads Manager and at least two additional search platforms
5+ years' expertise in keyword strategy, bidding, and automation using project management best practices
5+ years' experience achieving ROAS, CPA, or CPI goals
Google Ads or Microsoft Ads certifications

Nice to Have

Experience with automation, scripting, and bulk editing tools
Experience with platform innovation and testing opportunities
Strong analytical skills for performance trend analysis and benchmarking

Qualifications

Educational background is not explicitly specified, but extensive experience in paid search and performance marketing is required

Benefits & Perks

Annual base pay range between $105,000 - $120,000 USD

Working at New York Times

The New York Times is committed to independent, reliable, and quality journalism. The company embraces a diverse workforce with a broad range of backgrounds and experiences, and encourages applications from all backgrounds. They are an Equal Opportunity Employer and provide reasonable accommodations as required by law. The organization values journalistic independence, integrity, and a mission to help people understand the world.

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