Search Engine Marketing (SEM) Analyst

Aaaza

Los Angeles, CA

Full Time

Mid Level

73k-73k

3 days ago

Job Description

About the Role

The Search Engine Marketing (SEM) Analyst at AAAZA, Inc. is responsible for analyzing and optimizing marketing campaigns across various channels to maximize return on investment for clients. The role involves developing marketing strategies, utilizing search engine methods, and managing online marketing elements including mobile apps, internet search sites, and social media. The position is based in Los Angeles, CA, and requires onsite work with full-time hours, a master's degree, and permanent employment status.

Key Responsibilities

Analyze and optimize marketing campaigns from various perspectives, including keyword/ad copy CTR, conversion rates, seasonal/geographical trends, search queries, landing pages, conversion funnels, quality scores, competitors, and distribution channels to achieve maximum return on investment for clients.
Develop assessments of marketing analytics and marketing strategies and how to efficiently market products for clients.
Utilize search engine methods and online procedures to gather sales numbers, products, pricing, marketing strategies, and distribution data and information in local, regional, and national markets for effective marketing campaigns.
Utilize online strategies and how it breaks down into multi-channel web marketing elements such as on mobile apps, internet search sites, and social media.
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.