Google Web Analytics and Tagging Lead

About the Role

Key Responsibilities

• Own the configuration, deployment, and maintenance of Google Analytics, including defining and maintaining a robust event taxonomy.
• Design, deploy, and maintain a scalable GTM container with tag firing rules, triggers, variables, and debugging processes.
• Implement tagging for custom events, scrolls, video engagement, form submissions, click tracking, and conversions.
• Own the marketing data layer specification used for tag management, GTM, and downstream analytics.
• Implement and manage robust QA processes for new events, including staging validation and post-launch audits.
• Maintain tracking documentation and change logs.
• Proactively monitor tag health, duplicate firing, and conflicts between tools.
• Build and maintain dashboards in Looker for data analysis.
• Conduct deep-dive analysis to uncover trends, anomalies, and optimization opportunities.
• Partner with the Data Team to map user journeys across domains and conversion points.
• Implement and manage A/B testing experiments using Webflow Optimize, ensuring accurate tracking of conversions and engagement.
• Partner with Security and Legal teams to implement compliant cookie and tracking infrastructure.
• Manage cookie consent frameworks (e.g., OneTrust) across web properties.
• Define tagging policies to ensure data collection aligns with privacy regulations (GDPR, CCPA).
• Conduct regular audits of third-party scripts, pixels, and trackers to minimize risk.

Requirements

• 3-5+ years of experience in web analytics implementation, tagging architecture, or marketing instrumentation.
• Deep technical expertise in GA4 and GTM, with a strong understanding of event-based data models, session tracking, and attribution logic.
• Experience designing and maintaining data layers and working cross-functionally with developers to implement structured tagging.
• Hands-on experience integrating GA4 data into a warehouse environment (e.g., Databricks, BigQuery, Snowflake).
• Proficient in debugging tools such as Tag Assistant, network tab, and GTM preview mode.
• Ability to document analytics schemas clearly.
• Familiarity with BI tools like Looker and translating tracking design into downstream reporting logic.
• Strong cross-functional communication skills to bridge marketing goals, engineering constraints, and analytics.

Nice to Have

• Experience with privacy compliance frameworks and managing cookie consent tools.
• Experience with web analytics in a cloud-based environment.
• Knowledge of experimentation platforms and campaign measurement.

Benefits & Perks

• Contract role with a duration of 6 months with a good chance of extension.
• Remote work within the US.
• Competitive hourly rate of $50.00 to $70.00 depending on experience.