Graphic Design and Social Media Specialist

About the Role

Key Responsibilities

• Create high-quality visuals for digital and print media, including logo designs, social media graphics, advertisements, brochures, flyers, banners, presentations, and website content.
• Develop and maintain a consistent brand identity across all marketing materials.
• Collaborate with the marketing team to conceptualize and execute campaigns, ensuring alignment with brand strategy and business goals.
• Work directly with print production vendors and assist with creating print-ready files.
• Help manage the overall social strategy and content calendar, taking a holistic view of marketing activities for Reynolds that engage target audiences.
• Create, schedule, and publish engaging content, including graphics, videos, and copy, tailored for each platform.
• Monitor, analyze, and report on key performance metrics to optimize content and engagement strategies.
• Engage with the online community by responding to comments, messages, and user-generated content in a timely and brand-appropriate manner.
• Conduct market research and stay informed about social media trends, competitors, and best practices to enhance performance.
• Collaborate with influencers, partners, and stakeholders to expand brand reach and engagement.
• Assist with coordinating photo and video shoots.
• Perform special assignments as required and assist the agency or state government in the event of an emergency declaration.

Requirements

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Rush), Canva, and email management programs like Constant Contact.
• Strong understanding of social media platforms, trends, and best practices.
• Experience with social content management systems and scheduling tools such as Hootsuite, Buffer, Sprout Social.
• Excellent communication, storytelling, and copywriting skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.

Nice to Have

• Knowledge of SEO, Google Analytics, and paid social media advertising.
• Experience with large environmental graphics creation and production.
• Operation of a State Vehicle.

Qualifications

• No formal educational qualifications specified, but relevant skills and experience are required.

Benefits & Perks

• Part-time hourly position without state benefits.
• Wage employees are restricted to working approximately 29 hours per week or less, not to exceed 1,500 hours annually.
• Ability to work outside of typical business hours, including evenings and weekends.