Group Marketing Manager, THV

About the Role

Key Responsibilities

• Develop and lead the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives
• Build relationships with key opinion leaders (KOL) to inform product launch plans and understand current market environment and competition
• Develop marketing messages based on regional strategies, current literature, competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives
• Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives
• Lead major projects for the Congress Management process
• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes in collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives
• Develop IFU and patient brochures required for regional product approvals for major product launches or programs and initiatives
• Lead the execution of multiple major product launches or programs and initiatives in collaboration with regional partners, including Salesforce training on product, messaging, and competition
• Define and build a body of clinical and economic evidence supporting the regional value proposition
• Manage budgets related to product line, campaigns, and projects
• Analyze clinical and market data to assess regional impact of potential product launches
• Lead significant process or corporate initiatives that impact and bring value to the marketing organization
• Perform other incidental duties as assigned

Requirements

• Bachelor's Degree in a related field with 10 years of experience
• Master's Degree with 8 years of related experience working in sales, marketing, and healthcare industry
• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills
• Interpersonal relationship skills including negotiating and relationship management skills
• Recognized as an expert in own area with specialized depth within the organization
• Expert understanding of marketing concepts and principles
• Extensive understanding of market research design and development
• Ability to forecast product lines based on market development, sales trends, and competition
• Strong clinical knowledge and understanding of the clinical areas where products are used
• Ability to manage competing priorities in a fast-paced environment
• Ability to interact professionally across organizational levels and escalate issues appropriately
• Leadership skills to manage cross-functional teams and projects

Nice to Have

• Ability to assess and understand market share, pricing, ASPs, and competitive dynamics
• Possess strong clinical knowledge and understanding of purchasing processes in healthcare networks
• Ability to forecast product lines for short-term and long-term accuracy
• Experience in project setting within specific marketing areas
• Ability to adhere to all company rules and safety protocols

Qualifications

• Educational background: Bachelor's or Master's degree in related field
• Experience: 8-10 years in sales, marketing, or healthcare industry

Benefits & Perks

• Competitive salaries
• Performance-based incentives
• Wide variety of benefits programs addressing diverse individual needs and their families
• Base pay range for California: $142,000 to $201,000, depending on qualifications and experience