Group Product Marketing Manager, App Ads

Snap Inc.

San Francisco, CA

Full Time

Director

190k-284k

7 days ago

Job Description

About the Role

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. The company empowers people to express themselves, live in the moment, learn about the world, and have fun together through its core products: Snapchat, Lens Studio, and Spectacles. The Product Marketing team uses creativity, market research, and insights to optimize marketing efforts and product roadmaps, working collaboratively to demonstrate Snapchat's role in users' lives and help businesses grow. The company values innovation, diversity, and a culture of collaboration.

Key Responsibilities

Lead Product Marketing for the entire App Ads vertical, which accounts for a significant portion of Snap's revenue and has major headroom for future growth.
Collect, synthesize, and share advertiser feedback on new feature requests and existing feature performance, directly influencing the App Ads product strategy and roadmap.
Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share best practices, product insights, and identify challenges and opportunities for improvement.
Develop and lead global go-to-market strategies to activate sales and drive ongoing marketing efforts to grow awareness, understanding, and adoption of new app ads features.

Requirements

Strong understanding of the direct response digital marketing industry dynamics.
Exceptional analytical and problem-solving skills, with a track record of identifying market opportunities and influencing product roadmap.
Excellent verbal and written communication skills, with high attention to detail and ability to communicate complex technical information.
Expertise in cross-functional collaboration across Product, Engineering, and Sales teams within the company and with partners.
Self-directed with ownership mentality and ability to act with minimal guidance.
BS/BA degree or equivalent experience.
8+ years of experience in product marketing, product strategy, or relevant digital marketing/sales work.

Nice to Have

Direct experience in Product Marketing or leading product strategy for advertising products at scale in a tech company.
Direct experience in the App Ads industry.
Advanced Degree (e.g., MBA) in Business or a related field.

Qualifications

Experience in digital marketing, product marketing, or product strategy.
Experience working in a tech environment with advertising products is preferred.
Educational background in business or related fields is advantageous.

Benefits & Perks

Paid parental leave.
Comprehensive medical coverage.
Emotional and mental health support programs.
Competitive compensation packages including salary and equity in the form of RSUs.

Working at Snap Inc.

Snap Inc values diversity, innovation, and collaboration. The company promotes a 'default together' approach, encouraging team members to work in the office 4+ days per week to foster culture and teamwork. Snap is committed to equal opportunity employment and creating an inclusive environment that supports employees with diverse backgrounds and needs.

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