Growth Marketing

About the Role

Key Responsibilities

• Designing and executing global paid acquisition campaigns across multiple channels (search, social, influencer, programmatic, emerging formats) to drive high-quality user growth.
• Leading growth experiments and A/B testing—defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks.
• Partnering with engineering and data science to build, test, and refine growth tooling, creative operations automation, and optimization algorithms.
• Managing full-funnel performance metrics, from CPM/CPC to LTV/CAC, and identifying new opportunities for efficiency and scale.
• Developing AI-native workflows that transform how we scale, reach, personalize, and bring users from out-of-product experiences to in-product entry points and LTV-optimized user journeys.
• Building AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets.
• Expanding growth channels and market coverage, with attention to localization and regional performance nuances.
• Driving influencer and creator partnerships as part of the paid and organic growth mix.
• Collaborating with product teams to improve in-product conversion and onboarding flows.
• Developing and refining attribution models, marketing tech stack, and automation processes to optimize impact.

Requirements

• 8+ years of experience in growth marketing, performance marketing, or growth product management, ideally in high-growth tech.
• Proven ability to launch, scale, and optimize paid channels at significant budgets.
• Strong analytical skills and proficiency with measurement tools (Google Analytics, internal BI tools, experimentation platforms).
• Experience with AI-driven marketing tools, creative operations engineering, and workflow automation.
• Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure.
• A test-and-learn mindset and comfort with fast-paced, ambiguous environments.
• Excellent cross-functional communication skills and stakeholder management experience.

Nice to Have

• Experience with AI-driven marketing tools and workflows.
• Technical ability to collaborate with engineering teams on growth infrastructure.

Qualifications

• Management Software deployment experience
• Experience with attribution modeling
• Product management background

Benefits & Perks

• Relocation assistance
• Hybrid work model (3 days in the office per week)
• Competitive salary of $265,000 plus equity