Growth Marketing Analyst V

About the Role

Key Responsibilities

• Develop and implement growth strategies for user acquisition, early engagement, and retention.
• Design targeted marketing campaigns, influencer programs, and referral programs for player acquisition.
• Leverage user-generated content (UGC) and creator economy features as engines for retention.
• Identify and amplify VR's 'experiential virality' and shareable 'wow moments.'
• Tailor content and messaging based on audience segments within the VR/gaming ecosystem.
• Track and optimize key metrics (LTV, CAC, Day 1/7/30 retention, etc.).
• Lead A/B testing and rapid growth experimentation.
• Collaborate closely with Product, Data Science, and Engineering to launch and measure growth campaigns.
• Build and document a scalable playbook for the broader developer community.
• Monitor VR market trends, new technologies, and competitor activities for new growth opportunities.
• Drive a culture of experimentation and data-driven iteration within the team.

Requirements

• 5+ years in growth marketing, product management, or user acquisition (SaaS products or gaming preferred).
• Track record of measurable wins in growing products or communities.
• Hands-on experience with analytics platforms, A/B testing, and behavioral tracking tools.
• Strong creative problem-solving skills to devise and execute innovative growth strategies.
• Expertise in social growth hacking, content-driven marketing, and community campaigns.
• Familiarity with tools like Sprout Social, Hootsuite, and similar platforms.
• Proven experience influencing cross-functional and external partners.
• Deep understanding of user engagement, community motivation, and creator incentives.
• Results-oriented with a history of impactful campaigns and data-backed outcomes.
• Bachelor's degree or equivalent experience.

Nice to Have

• Experience with mobile app growth.
• Proven track record as a project owner and executor.
• Portfolio of past work (preferred, if available).

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• Comprehensive benefits package including major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term and long-term disability, and 401k.