Growth Marketing and Business Development Manager, Brain Health - Princeton, NJ

About the Role

Key Responsibilities

• Implement a healthy longevity and brain/cognitive health segment strategy based on understanding internal business ambition, customer needs, and market environment/dynamics.
• Drive go-to-market plans targeting dietary supplement brands and CDMOs.
• Facilitate the launch of new solutions/concepts and achieve quick sales for new products.
• Maintain a consistent pipeline of growth initiatives in the category/solution portfolio (i.e., line extensions, new products).
• Partner closely with Sales teams on all core business activities, including core business development, participation on calls, trade show attendance, and annual planning; and liaise with Communications to plan and implement portfolio promotion.
• Research and anticipate category and market trends and consumer drivers to develop and execute key growth strategies and tactical activities.

Requirements

• Bachelor's Degree required; Master's degree in Business/Marketing is a plus.
• Minimum of 8 years of B-to-B marketing/business development experience, preferably within science-based healthcare organizations, with a strong understanding of the dietary supplement industry.
• Experience with the healthy longevity and/or brain/cognitive health category and ingredients such as omega-3 and nutraceuticals, along with in-depth knowledge of marketing, products, ingredients, manufacturing processes, packaging, and competitive landscape.
• Proven ability to develop and implement successful product market strategies, with strong business acumen and financial skills to evaluate key decisions.
• Experience leading cross-functional teams, including regulatory, science, technical, legal, and market research, with excellent communication skills for presenting to key internal and external stakeholders.
• Nimble and entrepreneurial attitude, comfortable operating in ambiguous situations, with a drive for creating innovative solutions and a positive team dynamic.

Nice to Have

• Experience in the dietary supplement industry, especially in brain/cognitive health or healthy longevity categories.
• Knowledge of marketing strategies for nutraceutical ingredients and related manufacturing processes.

Qualifications

• Bachelor's Degree (required).
• Master's degree in Business or Marketing (preferred).
• At least 8 years of relevant B-to-B marketing/business development experience.

Benefits & Perks

• Comprehensive total rewards package including annual incentive pay, retirement savings plan, health care coverage, paid time off, recognition programs, and other benefits.
• Salary range of $128,700-$145,000, based on skills, experience, education, and location.