Sr. Growth Strategist, Startpage

System1 Agency

Los Angeles, CA

Full Time

Senior

3 days ago

Job Description

About the Role

System1 is seeking a dynamic Lead Growth Strategist to lead the growth approach for System1's flagship branded private search product, Startpage. Startpage currently serves millions of loyal users with its one-of-a-kind search & browsing solutions, and is looking to expand its existing offering as well as support new upcoming launches. This role emphasizes creativity over traditional marketing, and employing innovative, data-driven tactics rather than standard ad campaigns. The ideal team member is a self-starter who is data-oriented, creative, accustomed to growth-hacking strategies, and thrives in a fast-paced environment. The Lead Growth Strategist will report directly to the General Manager of Startpage and play a crucial role in shaping the growth of the world's most private search engine.

Key Responsibilities

Architect Startpage's marketing initiatives to expand our reach, app installations, and browser usage.
Manage both non-paid growth initiatives (content creation, organic social media, offline stunts) and exploratory budgets across multiple marketing channels, with the potential for increased funding contingent on measurable channel success.
Explore channels such as in-person pop-up campaigns, viral social media content, app store ads, TikTok campaigns, brand collaborations, and influencer marketing.
Author compelling business cases on where Startpage should focus its efforts.
Analyze industry data, target and engage audiences through diverse channels, including podcasts, forums, and direct promotion to Startpage's existing user base.
Develop and monitor KPIs to measure the success of marketing initiatives, making data-driven decisions to scale, discontinue, or otherwise adjust efforts.
Stay informed about news, viral trends, and industry insights, and integrate new tactics to enhance marketing efforts.

Requirements

5+ years experience in growth marketing or a similar role with a focus on innovative, non-traditional strategies, preferably in a tech or digital product environment.
Strong analytical skills to evaluate full-funnel performance of various channels.
Proven expertise in owning and allocating marketing budgets for multiple channels and tools, including TikTok, Facebook, Snap, Instagram, and influencer marketing strategies.
Significant experience collaborating and communicating with the highest levels of an organization.
Experience with growing a subscription-based business is a plus.
Experience with mobile app growth, including tools like Adjust & Amplitude, is a plus.

Nice to Have

Experience with growing a subscription-based business.
Experience with mobile app growth and tools like Adjust & Amplitude.

Qualifications

Not explicitly specified, but implied: relevant experience in growth marketing, digital marketing, or related fields.

Benefits & Perks

Competitive salary + bonus + equity
Generous PTO + 11 company holidays
Open sick time
100% covered Medical, Dental, Vision for employees
401k with match
Health & Dependent Care Flex Spending Account
Paid professional development
Leadership & growth opportunities
Virtual company and team building events

Working at System1 Agency

System1 values innovation, creativity, and data-driven decision making. The company offers a flexible work environment with options for remote work in approved locations, and emphasizes professional growth, inclusivity, and a collaborative team culture.

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