Grp Mkt Comm Mgr (1I)

Parker

Cleveland, OH

Full Time

Director

9 days ago

Job Description

About the Role

The Group Marketing Communications Manager (1I) is responsible for setting the global strategic direction for the group's web presence, brand image, and internal and external communications. This role involves managing digital marketing initiatives, coordinating product launches, and driving growth through innovative marketing strategies. The position reports to the Group Vice President, Sales & Marketing, and requires collaboration across internal and external resources to achieve business objectives.

Key Responsibilities

Owns the Global Group Digital Marketing, Branding, Communications and eBusiness strategy.
Innovates business improvements by applying Lean principles to marketing processes to enhance lead generation, engagement, and marketing ROI.
Builds a framework for divisions and coordinates top new product launches to ensure commercial success.
Manages interactive media including Parker.com, MyParker/PHConnect, CRM, CMS, PIM, marketing automation, web analytics, and other digital capabilities.
Develops global promotion strategies for focus markets and product platforms utilizing digital tools, trade shows, and customer events.
Executes promotional campaigns to drive global growth.
Collaborates with global customers to understand future digital content market trends and needs.
Ensures the accuracy and utilization of the company's website capabilities by tracking user trends, researching preferences, and adopting new technologies.
Stays current with digital marketing and eCommerce trends by participating in industry forums and sharing best practices.
Participates in a community of best practice sharing for digital marketing throughout the corporation.

Requirements

Four-year degree in Marketing or a related field; MBA preferred.
Typically 10 or more years of experience with increased responsibility.
Ability to work in a matrix organization with direct reports and indirect resources.
Proven leadership skills to manage teams and drive success.
Understanding of marketing tools, concepts, and strategies.
Knowledge of digital marketing tools to drive growth.
Solid knowledge of program/project management disciplines.
Strong facilitation skills.
Creative ability to see macro-level strategies and translate them into tactical plans.
Willingness to travel 25% of the time.

Nice to Have

Experience with International Relations and success in creating and deploying global initiatives.
Understanding of budgeting processes and procedures.
Ability to effectively and persuasively present information to top management, customers, and senior executives.

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