GTM Marketing Consultant, Crypto

About the Role

Key Responsibilities

• Execute with urgency to build campaigns, launch content, ship media, and partner cross-functionally to get things live.
• Operate as an individual contributor, not an advisor, focusing on delivering impact quickly.
• Implement an integrated campaign across performance marketing, content, developer outreach, and co-marketing channels.
• Develop and refine marketing strategies across various budget tiers, optimizing for developer signups, API integrations, onchain transaction volume, and revenue.
• Manage paid social campaigns with targeted messaging for developer and fintech personas.
• Launch SEM and content initiatives to capture high-intent search traffic and educate developers.
• Activate grassroots developer tactics, including hackathons, meetups, AMA sessions, and integration incentives.
• Collaborate closely with CDP Product, Developer Relations, and Growth teams to align messaging, prioritize channels, and accelerate developer activation.
• Track campaign performance, reallocate spend based on data, and deliver measurable outcomes across core KPIs.

Requirements

• Proven experience executing fast-paced, high-impact B2B marketing campaigns in the developer or fintech space.
• Deep understanding of developer audiences, especially in crypto, Web3, or infrastructure tooling.
• Demonstrated ability to manage paid media, content strategy, and event marketing end-to-end.
• Experience planning and managing performance budgets from USD 50K to USD 500K with clear ROI focus.
• Highly strategic thinker who thrives on execution, iteration, and delivering short-term wins.
• Strong collaboration and communication skills; able to align cross-functional stakeholders quickly.
• Prior experience marketing APIs or SDK-based products to technical audiences.
• Familiarity with crypto onramps, wallet infrastructure, and developer-facing fintech tools.

Nice to Have

• Connections within Web3 developer ecosystems or past involvement in hackathon programs

Benefits & Perks

• $60-$75/hour compensation
• Location: SF, CA Hybrid
• Duration: 6 Months