GTM Product Marketing Manager GTM Product Marketing Manager

Salesforce

Indianapolis, IN

Full Time

Senior

3 days ago

Job Description

About the Role

The GTM Product Marketing Manager at Salesforce is responsible for developing and executing go-to-market strategies for specific product lines. The role involves creating campaigns, sales enablement materials, and content to generate pipeline and drive sales. The position is part of the CSG PMM team and requires a self-starting, team-oriented individual passionate about influencing strategy and navigating ambiguity within a dynamic environment.

Key Responsibilities

Be the product Go-To-Market expert for stakeholders across marketing and distribution for the specific product line that you represent.
Develop succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our Services landscape.
Define and build sales plays, competitive programs, and create high-quality content, while aligning to supporting marketing campaigns.
Leverage customer insights to drive recommendations and strategy.
Own key sales communications and updates.
Create, recruit, and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party events.
Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation.

Requirements

5-8+ years of experience in a related field: field marketing, integrated marketing campaigns, Sales Programs, Product Marketing, Sales, or Go-To-Market background.
Expertise in Salesforce products/ services and/or other SaaS and B2B technology platforms and their ecosystem.
Ability to confidently pick up and lead new projects even in the face of ambiguity.
Hands-on experience building a range of marketing assets, including sales plays, enablement materials, slide decks, and event/webinar content.
Ability to use data and analytics to drive decision-making and a track record of delivering measurable marketing metrics.
Outstanding organizational skills to manage multiple projects with tight deadlines.
Ability to establish good working relationships with cross-functional teams and global stakeholders.
Strong collaboration skills with a willingness to drive tactical execution.
Strong written and verbal communication skills, with the ability to deliver presentations to audiences of all sizes.

Nice to Have

Demonstrated experience driving adoption & consumption strategies.
Understanding of post-sale experiences and services delivery.

Qualifications

Educational background is not explicitly specified, but extensive experience in related fields is required.

Benefits & Perks

Time off and leaves.
Perks such as discounts, commuter benefits & educational reimbursement.
Mental health, parenting and childcare resources.
Medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and employee stock purchasing program.

Working at Salesforce

Salesforce is committed to creating an inclusive workplace free from discrimination, promoting gender diversity, and supporting employee well-being through various benefits and resources. The company values equality, merit-based assessments, and fostering a supportive environment for all employees.

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