GTM/Sales Data Strategy Lead - Texas or California based

About the Role

Key Responsibilities

• Partner directly with the CRO and senior sales leadership to translate strategic business priorities into a unified GTM data strategy that drives predictability, productivity, and growth.
• Define and operationalize the leading indicators of sales success, embedding them into leadership dashboards, sales management routines, and frontline execution practices.
• Design and govern the end-to-end GTM data architecture spanning Salesforce, Aviso, and other sales/marketing platforms to ensure integrated, scalable, and business-ready insights.
• Build and implement a Sales Data Playbook that enables sales teams, managers, and partners worldwide to act on consistent, data-led guidance.
• Lead regular, data-driven performance and strategy reviews with sales and cross-functional leadership, ensuring insights continuously inform decisions and in-quarter execution.
• Ensure data integrity, trust, and accountability across all GTM systems, giving leaders confidence to act quickly and decisively.

Requirements

• Proven record of partnering directly with a CRO and senior sales leadership to design and deliver enterprise-wide sales data strategies.
• Experience building and scaling unified GTM data architectures, connecting tools, processes, and insights into cohesive frameworks that improve sales performance.
• Strategic consulting expertise combined with execution leadership, balancing vision with hands-on delivery and adoption at scale.
• Fluency in Salesforce, Aviso, and other analytics, planning, and productivity platforms, with the ability to design and integrate scalable solutions.
• Ability to leverage AI-driven analytics and predictive tools to turn insights into real-time, forward-looking actions that drive execution and revenue outcomes.
• Strong collaborative communication skills and trusted influence, confident in engaging both executive leadership and frontline sales management.

Nice to Have

• Experience with AI-driven analytics and predictive tools.
• Deep understanding of sales operations and data architecture best practices.

Qualifications

• Experience partnering with senior sales leadership to develop enterprise-wide sales data strategies.
• Proven ability to build and scale GTM data architectures.
• Fluency in Salesforce, Aviso, and related platforms.

Benefits & Perks

• Competitive salary range of $192,750 - $321,250 depending on experience and qualifications.
• Additional rewards may include variable plans and country-specific benefits.
• Work environment that values authenticity and diversity, with a remote work option available.