Head of AI Discovery & SEO

About the Role

Key Responsibilities

• Define and execute the long-term technical roadmap for Answer Engine Optimization (AEO) and Large Model Optimization (LMO).
• Work cross-functionally with engineering, analytics, infrastructure, and audience teams to align technical implementation with strategic content goals.
• Build and maintain high-performance front-end web applications optimized for SEO, Core Web Vitals, accessibility, and structured metadata.
• Translate SEO and content discovery strategy into scalable solutions, including rendering logic, metadata frameworks, routing structures, and platform enhancements.
• Build a strategy for structured data systems (e.g., Schema.org, JSON-LD) to improve visibility in traditional search and AI discovery surfaces.
• Drive rendering strategies (SSR, SSG, ISR) using frameworks like Next.js, Astro, or equivalent—prioritizing crawlability and speed.
• Build tooling and internal dashboards to monitor SEO health, crawl/indexing issues, and LLM inclusion performance.
• Serve as the company's internal thought leader on AI-powered search and discovery; advise teams on risks, opportunities, and emerging trends.
• Define and report on KPIs that connect technical SEO and AI discoverability efforts to business outcomes such as organic traffic, engagement, and LLM-generated visibility.

Requirements

• 10+ years of experience working in digital content platforms, with a focus on SEO, content discovery, site performance, or platform strategy in media, publishing, or subscription-driven environments.
• Strong understanding of technical SEO, including structured data, sitemaps, crawl/indexation behavior, schema markup, rendering strategies (CSR, SSR, SSG), and CMS workflows.
• Deep expertise in SEO, AEO (Answer Engine Optimization), and GEO (Geographic/Local Optimization) strategies for both evergreen and real-time content.
• Experience using analytics and SEO tools (e.g., Google Search Console, GA4, Ahrefs, SEMrush, Chartbeat, Looker, Botify, Semrush) to drive decision-making and performance measurement.
• Demonstrated success influencing editorial strategy using audience insights, search trends, and platform algorithm changes.
• Comfortable shaping and executing long-term content discovery strategies in evolving environments like Search Generative Experience (SGE) and AI-powered platforms.
• Skilled at driving organic growth while supporting editorial independence and journalistic goals.
• Proven ability to lead cross-functional collaboration between Editorial, Engineering, Product, and Data teams.

Nice to Have

• Experience in global content strategy, multilingual optimization, or Generative AI applications for content discovery.
• Exposure to semantic search, vector embeddings, or LLM integration for content systems.

Qualifications

• Experience working in digital content platforms with a focus on SEO, content discovery, or platform strategy.
• Strong understanding of technical SEO, structured data, and rendering strategies.
• Experience with analytics and SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, etc.

Benefits & Perks

• Competitive medical, dental and vision coverage.
• Company-paid pension and 401(k) match.
• Three weeks of vacation and up to three weeks of paid sick leave.
• Nine paid holidays and two personal days.
• 20 weeks paid parental leave for any new parent.
• Robust mental health resources.
• Backup care and caregiver concierge services.
• Gender-affirming services.
• Pet insurance.
• Free Post digital subscription.
• Leadership and career development programs.