Head of Analyst Relations, Ads Marketing

Exl

New York, NY

Full Time

Director

214k-302k

12 days ago

Job Description

About the Role

The Ads Marketing and Center of Excellence's Insights, Strategy, Research & Operations team defines and accelerates ACE's AI enabled growth strategy, drives operational excellence, and enhances the experience of our people, stakeholders, and customers. As the Head of Analyst Relations for Google Ads, you will be responsible for shaping and strengthening Google Ads' perception and influence within the industry analyst community, building and nurturing relationships with key analysts, ensuring participation in critical industry reports, and amplifying analyst insights across go-to-market channels. The role involves demonstrating how Google's products solve the world's problems and redefining marketing through technology and user-centric approaches.

Key Responsibilities

Build, cultivate, and maintain strong/credible relationships with new and existing influential industry analysts and research-firms. Develop tailored analyst relations plans for individual analysts and firms to achieve strategic objectives.
Coordinate Google Ads' contributions to third-party research, including formal briefings on perspectives and narratives, bespoke topics, and recurring industry-overviews and rankings (e.g., Gartner Magic Quadrants, Forrester Waves). Develop joint research and publication plans with analysts.
Identify opportunities for and complete regular inquiry calls with industry thought-leaders to gather insights and inform Google Ads' strategy. Develop internal briefing materials on upcoming and recent analyst publications relevant to Google Ads.
Develop opportunities for and coordinate the involvement of third-party analyst voices and research in Google Ads Marketing and partner channels.
Create processes for analyst relationship management across Google Ads Marketing and partner organizations.

Requirements

Bachelor's degree or equivalent practical experience.
13 years of experience in Management Consulting, Ad Sales, Partnerships, Analyst Relations, Product Marketing, or a similar role.
3 years of experience in people management.
Experience working cross-functionally with product, marketing, sales, and executive teams.
Experience within the digital advertising landscape, including platforms, trends, and competitive dynamics.

Nice to Have

MBA or Master's degree in a related field.
3 years of experience in analyst relations.
Experience at an Advertising research firm or Agency research team.
Experience in B2B Marketing.
Experience building and managing relationships with partner organizations and strong project management skills.
Proven track record of successfully influencing analyst perceptions and driving positive coverage.

Qualifications

Bachelor's degree or equivalent practical experience.

Benefits & Perks

US base salary range for this full-time position is $214,000-$302,000 plus bonus, equity, and benefits.
Salary ranges are determined by role, level, and location, with individual pay influenced by work location, skills, experience, and education.
Additional benefits include bonus, equity, and other perks as outlined by Google.

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