Director/a de Marketing - The Madrid EDITION

About the Role

Key Responsibilities

• Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual.
• Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
• Compares actual achievements against goals on a regular basis and takes corrective action.
• Assists the DOM in the planning of all mailing activities, and oversees their execution.
• Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate.
• Prepares on a timely basis the monthly sales & marketing 'communications' report.
• Supervises and directs photography for advertising, collateral, and public relations purposes in liaison with the DOM, advertising agency, and corporate marketing.
• Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral, and public relations activities, and regularly updates the image library.
• Supervises operations of the in-house art department.
• Monitors activities of competitor hotels and industry trends.
• Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
• Prepares press releases for targeted media locally, regionally, and internationally.
• Works closely with corporate and international press offices on developing story angles.
• Plays a key role in community and government relations as well as VIP handling.
• Secures opportunities, directs, and attends hotel-sponsored events, and develops targeted partner relationships.
• Creates and organizes press promotional activities.
• Participates in press events/trips organized by regional PR offices as required.
• Conducts press blitzes when appropriate.
• Works with the DOM and advertising agency on creative and media plans for advertising campaigns.
• Maximizes advertising budget ensuring consistent messaging and media activities.
• Reviews market segmentation and marketing reports to align media scheduling.
• Monitors and maintains media schedules and ensures prompt settlement of accounts.
• Assists in planning, implementation, and tracking of electronic marketing activities.
• Coordinates and executes production of printed materials following corporate ID specifications.
• Ensures hotel information is updated on internet/intranet.
• Supervises the production and quality of displays and signage in hotel public areas.
• Supervises and budgets for quality gift items, ensuring correct logo usage.
• Supervises the in-house graphic designer and/or print shop.

Requirements

• High school diploma or GED with 4 years experience in sales and marketing, guest services, front desk, or related professional area.
• OR 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major with 2 years experience in sales and marketing or related professional area.
• Experience in developing and managing communication plans and campaigns.
• Ability to act as a spokesperson and respond to media requests promptly.
• Strong organizational and supervisory skills for managing creative and media activities.
• Knowledge of industry trends, competitor activities, and community relations.
• Excellent written and verbal communication skills.

Nice to Have

• Experience working within luxury hotel brands or boutique hotel environments.
• Familiarity with media account management systems.
• Experience coordinating with corporate and international press offices.

Qualifications

• Educational background as specified in requirements (high school diploma or 2-year degree).
• Relevant experience in marketing communications, public relations, or related fields.

Benefits & Perks

• Opportunity to work within a prestigious luxury hotel brand under Marriott International.
• Be part of a global team with opportunities for professional growth.
• Work in a dynamic environment that values creativity and service excellence.