Marketing Director

About the Role

Key Responsibilities

• Develop and implement a comprehensive marketing communications strategy aligned with overall business objectives.
• Lead brand messaging, positioning, and voice across internal and external channels.
• Serve as a strategic advisor to executive leadership on communications and marketing initiatives.
• Manage, mentor, and inspire a high-performing MarCom team, including content creators and communications specialists.
• Establish clear goals, KPIs, and performance metrics for the team.
• Foster collaboration across product and revenue marketing, sales, and corporate communications teams.
• Ensure consistent, compelling brand messaging across digital, social, PR, and events.
• Oversee content strategy, including website, blogs, thought leadership, case studies, and social media.
• Lead the creation of corporate collateral, executive presentations, and internal communications materials.
• Develop and execute media relations strategies to enhance brand visibility.
• Manage relationships with external agencies, vendors, and media partners.
• Oversee crisis communications and ensure timely, accurate messaging externally.
• Plan, execute, and measure integrated marketing campaigns across channels.
• Align communications strategies with demand generation, lead nurturing, and sales enablement efforts.
• Monitor and report on marketing communications performance metrics, adjusting strategies as needed.
• Develop and manage MarCom budgets, ensuring cost-effective use of resources.
• Evaluate tools, platforms, and technologies to enhance communications and marketing effectiveness.
• Collaborate with executive leadership, product teams, and sales to ensure aligned messaging.
• Support employee communications and internal engagement initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or related field; MBA preferred.
• 10+ years of experience in marketing communications, with at least 5 years in a leadership role.
• Proven experience managing multi-channel marketing campaigns and leading cross-functional teams.
• Strong experience collaborating with campaign management, revenue marketing, and communications positions.
• Exceptional written, verbal, and presentation skills.
• Strategic thinker with strong problem-solving, project management, and analytical skills.
• Experience with PR, media relations, content strategy, digital marketing platforms, and brand stewardship.

Nice to Have

• Experience with digital marketing platforms and tools.
• Knowledge of crisis communication and stakeholder engagement.
• Experience working in a corporate or agency environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• MBA (preferred).
• 10+ years of experience in marketing communications.
• At least 5 years in a leadership role.

Benefits & Perks

• Remote work flexibility with monthly travel to support on-site meetings and events.