Head of Content Marketing

About the Role

Key Responsibilities

• Define and execute the overall content strategy to articulate the benefits of Stripe's products and services, creating relevant content for various channels including short-form editorial content, blogs, long-form content, interactive content, and video.
• Lead the development of innovative content formats that captivate and engage our audience, pushing the boundaries of traditional content marketing.
• Partner closely with teams like Global Campaigns, Product Marketing, Communications, and Brand to develop new and compelling ways for Stripe to tell its story.
• Collaborate with product teams to identify key messages and updates, ensuring content reflects the latest news and product enhancements.
• Partner with the communications team to ensure clear and consistent messaging around Stripe's offerings.
• Build and maintain relationships with key stakeholders across the organization to understand their needs and how content can support their objectives.
• Establish a feedback loop with the audience to measure content effectiveness and iterate strategies based on insights.
• Set key performance indicators for content marketing initiatives, using data to inform decisions and drive continuous improvement.
• Foster a culture of creativity, collaboration, and high performance within the content team, mentoring team members and encouraging innovative thinking.
• Manage a team of talented content creators and inspire them to do their best work.

Requirements

• 15+ years of experience in content marketing or related fields, with a strong focus on B2B technology.
• Proven track record of developing and executing content strategies that deliver measurable results and resonate with a technical audience.
• Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics.
• Experience in building and managing high-performing content teams, fostering a culture of creativity and excellence.
• Strong analytical skills, with experience using data to assess content performance and drive strategic decisions.
• Excellent communication and presentation skills, capable of conveying ideas and insights to various stakeholders effectively.
• A flexible and adaptable approach, thriving in a fast-paced environment and willing to experiment with new ideas.
• Strong project management skills, with the ability to manage multiple complex projects and deadlines simultaneously.
• A passion for technology and a deep understanding of the fintech landscape.

Nice to Have

• Preferred qualifications include excellent communication and presentation skills.
• Experience with data-driven content performance assessment.
• Ability to thrive in a fast-paced environment and experiment with new ideas.

Qualifications

• Experience in content marketing or related fields with a focus on B2B technology.
• Proven ability to develop and execute content strategies that resonate with a technical audience.

Benefits & Perks

• Annual US base salary range of $224,000 - $336,000.
• Additional benefits may include equity, company bonus or sales commissions/bonuses, 401(k) plan, medical, dental, and vision benefits, and wellness stipends.