Head of Content Marketing

Workstream

San Francisco, CA

Full Time

Director

120k-150k

4 days ago

Job Description

About the Role

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive. The company is backed by legendary VCs and industry experts, and is experiencing high growth as a Series B company expanding its product portfolio to deliver on its vision.

Key Responsibilities

Set the vision: Define the long-term content strategy, ensuring alignment with business goals and brand storytelling.
Engineer the system: Architect scalable workflows for video, blog, social, and thought leadership content powered by AI, automation, and data.
Lead and mentor: Build and manage a team of creators, editors, and freelancers while fostering a "content engineer" culture.
Executive storytelling: Partner with the CEO and leadership team to create thought leadership content, ghostwrite narratives, and amplify their voices.
Channel ownership: Drive multi-channel distribution across YouTube, Instagram, LinkedIn, TikTok, and emerging platforms, ensuring a cohesive brand presence.
Measure and optimize: Establish KPIs, analyze performance, and continuously refine strategies to maximize impact.
Innovate: Champion new formats, tools, and workflows to stay ahead of content trends and amplify reach.

Requirements

3-7 years in content marketing, social media, or brand storytelling, with proven experience setting strategy and scaling content operations.
A system-builder mindset - you've built and scaled content engines, not just campaigns.
Track record of growing audiences on video-first platforms (YouTube, Instagram, TikTok, etc.).
Strong leadership experience - able to hire, mentor, and manage teams or agencies.
Experience working directly with executives to craft thought leadership and brand narratives.
Data-driven and fluent in AI and automation tools.
Experience leading social media content, scripting, and optimizing channel profiles, and coordinating outsourced editing and production.
Passion for restaurants, hospitality, or small business entrepreneurship (bonus if you've worked in or around restaurants).
Strong work ethic and willingness to be based in our Bay Area offices 5 days per week.
Please include content samples and/or a link to social media accounts you have managed.

Nice to Have

Experience working in or around restaurants.

Qualifications

Educational background is not explicitly specified, but relevant experience and skills are emphasized.

Benefits & Perks

A mission-driven and value-based company dedicated to empower deskless workers and local businesses.
An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career.
Competitive salary and equity.
Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for employees and 85% for dependents.
In-office amenities and stocked kitchen.
401K Plan.
Pre-tax commuter benefits.
Learning/development stipend.
Unlimited PTO.

Working at Workstream

Workstream values creativity, speed, and bold ideas. The company is committed to full inclusion and equal employment opportunities, fostering a diverse and welcoming environment. They emphasize a mission-driven approach to empower hourly workers and local businesses, and encourage innovation and leadership within their team.

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