Head of Data, Measurement and Analytics, LCS

BrandFlourish Enterprise

Chicago, IL

Full Time

Director

173k-243k

19 days ago

Job Description

About the Role

The Head of Data, Measurement and Analytics manages a team of agency-aligned Data Transformation Leads and Investigative Leads for the Publicis agency team. In this role, you will be the team's measurement and analytics thought leader, lead the team's strategy across these priority areas, and act as a member of the pod's leadership team. You will work with specialist teams and agency sales leads to bring embedded and applied AI solutions, co-developing with agencies and ensuring Google tech is included in short and long term strategy. Your knowledge of media combined with your communication skills and investigative abilities shapes how new and existing businesses grow. You will deliver Data, Measurement and Analytics solutions and innovations across our agency holdcos. You will be a key contributor to the cross-functional Publicis management team, as we drive increased collaboration and transformation across our partnership with agencies.

Key Responsibilities

Provide support and consulting on client's/partner's strategy in the areas of sales, marketing or product development, and translate data into answers to business questions or insights to facilitate business decision-making.
Develop and own investigative modeling for key client/partner projects, apply or customize investigative tools (e.g., dashboards) and frameworks to identify opportunities, and develop solutions to optimize client/partner business and maximize the use and effectiveness of Google products.
Collaborate with sales teams to drive business growth with clients/partners, conduct in-depth analysis and identify business opportunities, and support the development of go-to-market business pitch and marketing collateral.
Build and manage relationships with client/partner stakeholders across functions and levels.
Lead a team of individuals; set and communicate team priorities that support organizational goals.

Requirements

15 years of experience in marketing analytics, strategy consulting, financial modeling, or statistical analysis.
7 years of experience in a sales leadership and people management role, including coaching, mentoring, and team development.
Bachelor's degree or equivalent practical experience.

Nice to Have

Experience with marketing analytics tools (e.g., experimentation frameworks, attribution models, measuring incrementally, statistical approaches, SQL, R, Python etc.).
Experience in business development, client relationship and servicing skills, and solution-based selling.
Understanding of media businesses and management operations within the digital media ecosystem.
Ability to effectively influence and communicate cross-functionally with all levels of management internally and externally.
Ability to work collaboratively on projects in a cross-functional team setting, both internally and externally.
Excellent communication and facilitation skills with the ability to build strong relationships with executive stakeholders.