Head of Demand Generation

About the Role

Key Responsibilities

• Architect the entire lead generation strategy from the ground up to create a predictable flow of high-quality leads.
• Own and optimize the HubSpot instance for lead nurturing, automation, and deal creation.
• Launch and scale data-driven campaigns across channels such as LinkedIn, Google Ads, SEO, and content marketing.
• Take responsibility for the entire marketing funnel, tracking and reporting on lead volume, conversion rates, and pipeline value.
• Work as a strategic partner to the CEO and sales team, providing insights to guide go-to-market strategies.

Requirements

• A demonstrable history of building a pipeline for a B2B SaaS company with measurable growth.
• Deep expertise in HubSpot, leveraging its full capabilities for automation and business generation.
• Hands-on experience and strong understanding of lead generation in the US market.
• A strategic thinker with a builder's mindset and excellent execution skills.
• Fluent English communication skills and experience collaborating with a remote, global team.

Nice to Have

• Experience in scaling demand generation efforts in a SaaS environment.
• Knowledge of multiple marketing channels and automation tools beyond HubSpot.

Qualifications

• Proven experience in building demand generation pipelines for B2B SaaS companies.
• Expertise in HubSpot automation and management.
• Experience generating leads in the US market.

Benefits & Perks

• Competitive salary of $100,000 - $150,000 USD.
• Comprehensive benefits including health, dental, and vision insurance, plus a 401(k) matching program.
• True ownership and autonomy with the freedom, budget, and trust to build the growth engine your way.
• Modern remote work environment with flexible schedule.
• Direct impact on a global company as a foundational member of the growth team.
• Professional development budget for courses, conferences, and books.