Head of Demand Generation & Integrated Campaigns

About the Role

Key Responsibilities

• Set the vision and strategic direction for demand generation globally, ensuring alignment with company-wide revenue objectives and go-to-market priorities.
• Lead and inspire a large team of 25+ marketers across digital, ABM, paid media, and integrated campaigns, fostering a culture of accountability, innovation, and performance.
• Represent demand generation in C-suite discussions and executive planning sessions, providing visibility and insights on key initiatives.
• Partner closely with Sales, Product Marketing, Marketing Operations, and Field leadership to drive alignment and unified execution across all funnel stages.
• Develop and execute integrated, multi-channel demand generation strategies across paid, owned, and earned media, including SEM, SEO, CTV, etc.
• Own strategy and execution for ABM programs targeting high-value accounts and supporting revenue expansion within existing customers.
• Design digital and high-touch campaigns to engage personas across the entire buyer journey.
• Define and implement a performance management framework to track and optimize pipeline generation, MQL/SQL conversion, and ROI.
• Manage and optimize a multi-million-dollar media and program budget to ensure high ROI and funnel efficiency.
• Partner with Sales and Operations to refine lead scoring models, lead flow, funnel metrics, and attribution reporting.
• Establish dashboards and regular executive reporting on campaign performance, pipeline coverage, and revenue contribution.
• Provide coaching and career development for directors and teams to grow future leaders and maintain high engagement.
• Ensure operational excellence across demand generation efforts, focusing on scalability, agility, and cross-functional collaboration.
• Manage vendor relationships and negotiate contracts for quality delivery and cost efficiency.
• Drive innovation by staying ahead of industry trends in digital, paid media, SEO, and marketing technology, particularly AI.

Requirements

• 15+ years of experience in B2B SaaS, with at least 10 years in marketing leadership roles supporting Sales, Product, or Marketing across global organizations.
• Experience managing large, geographically distributed marketing teams, including demand gen, digital, and ABM.
• Deep expertise in performance marketing, paid media, ABM, digital channels, and full-funnel campaign orchestration.
• Exceptional communication and executive presence, with a track record of influencing senior stakeholders and cross-functional alignment.
• Mastery of the modern marketing tech stack (e.g., Marketo, Salesforce, 6sense, Drift, LinkedIn Ads, Tableau/Looker).
• Experience leveraging AI tools to scale pipeline generation.
• Strong data analysis skills to interpret and present complex marketing performance metrics to the C-suite.

Nice to Have

• AVP-level experience leading large-scale demand organizations in high-growth SaaS environments.
• MBA or advanced degree in Marketing, Business, or related field.
• Advanced knowledge of marketing automation platforms, CRM systems, and analytics tools.
• Strategic thinker with a bias toward action, collaborative leadership style, and passion for customer-centric growth.
• Proven ability to innovate and evolve demand strategies in rapidly shifting markets.

Benefits & Perks

• Comprehensive medical, dental, vision, disability, and life insurance.
• Health Savings Account (HSA), Flexible Spending Accounts (FSAs), and commuter benefits.
• 401K match and Employee Stock Purchase Plan (ESPP).
• Paid time off, paid sick leave, and paid parental and pregnancy leave.
• Family-forming benefits (IVF, preservation, adoption, etc.).
• Emergency backup care for children, adults, and pets.
• Employee Assistance Program (EAP) with 24/7 counseling.
• Free legal services, student loan refinancing assistance, employee perks and discounts.