Head of Demand Generation - New York City

About the Role

Key Responsibilities

• Develop and execute a comprehensive demand generation strategy for our B2B Enterprise SaaS company, focused on driving MQLs, SQLs, and pipeline.
• Own the full lifecycle of integrated campaigns, from ideation and content briefs to launch and optimization, including building campaign assets like landing pages and ad copy.
• Lead and manage our external ad agency, providing strategic direction and creative assets, and manage content writers, demand gen director, and collaborate with Sales Ops.
• Define and execute relevant campaign strategies for different target audiences and personas across various sectors.
• Oversee performance across channels including Paid Media (Google Ads, LinkedIn Ads, Meta Ads), Content & SEO, Email Marketing, and Account-Based Marketing (ABM).
• Develop strategies to support lead conversion from event participation.
• Use data to measure campaign effectiveness, optimize performance, and report on KPIs such as lead volume, cost per lead, and pipeline contribution.
• Ensure marketing tech stack systems are configured to support demand gen programs and provide actionable insights.
• Partner closely with SDRs and Sales Directors to connect campaign activity to pipeline progression.

Requirements

• 7+ years proven experience in a senior demand generation role within a horizontal B2B Enterprise SaaS environment.
• Deep expertise in designing and executing end-to-end marketing campaigns that drive pipeline growth.
• Strong understanding of marketing automation and CRM platforms, specifically HubSpot and Salesforce.
• Experience with paid advertising platforms like Google Ads, LinkedIn Ads, and Meta Ads.
• Hands-on experience leveraging intent data platforms for campaign execution.
• Extensive experience with Account-Based Marketing (ABM) strategies and programs.
• Excellent leadership, communication, and project management skills, with experience managing direct reports.
• A data-driven mindset with a track record of using analytics to inform decisions and optimize performance.

Nice to Have

• Experience managing external agencies and cross-functional teams.
• Knowledge of enterprise security and SaaS industry trends.
• Experience working in regulated industries.

Qualifications

• 7+ years of experience in demand generation within B2B Enterprise SaaS
• Proven success in designing and executing marketing campaigns
• Experience with HubSpot and Salesforce
• Experience with paid advertising platforms and intent data
• Strong leadership and project management skills
• Data-driven decision-making experience

Benefits & Perks

• Generous Paid Time Off, Paid Holidays & Sick Time
• Comprehensive Health Insurance
• Paid Parental Leave
• Financial Well-Being Plans (FSA, 401k, Life Insurance)
• Stock Options
• Professional Development Courses
• Employee Resource Groups
• One Medical - Free Membership
• Talkspace - Mental Health Therapy 24/7
• Team Lunches
• Casual dress code
• Commuter Benefits (NYC employees only)
• Citibike (NYC employees only)