Head of Digital Marketing Strategy

About the Role

Key Responsibilities

• Develops a comprehensive end-to-end digital strategy and roadmap to evolve capabilities and grow the global digital order book by delivering on business and customer impact goals.
• Works closely with regional and business teams across disciplines to build a holistic strategy, gaining buy-in and alignment for successful implementation.
• Develops an impact-focused digital marketing technology strategy, leveraging digital platform SMEs to implement and drive this globally, engaging with IT and operational leadership to secure support.
• Manages deployment resources to ensure high-priority, complex, cross-functional programs are executed on time and achieve intended outcomes.
• Infuses outside-in thinking, digital trends, emerging technologies, and market dynamics to drive innovation and differentiation in the digital ecosystem.
• Delivers the end-to-end digital strategy to the Marketing Leadership Council, gaining buy-in, alignment, and support.
• Builds and maintains a network of internal stakeholders, advocating and negotiating for support across functions such as Businesses, Regions, IT, Supply Chain, Quality, Regulatory, and Legal.
• Owns the development of business cases to support the digital strategy, roadmap, and plan, including digital program costs and ROI analysis.

Requirements

• 10+ years of experience in Digital Marketing, with a focus on developing and leading digital strategies, preferably within healthcare, life sciences, diagnostics, or pharma industries.
• Experience in global and regional digital strategy development, agency experience, and working in a matrixed environment is a plus.
• Deep understanding of customer decision journeys and digital engagement strategies.
• Knowledge of the marketing technology landscape, including defining requirements and leading teams to develop solutions supporting digital strategies.
• Experience working in a large global company.
• Performance-oriented mindset with a track record of achieving or exceeding KPIs.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate across all organizational levels, including senior executives.
• Ability to thrive in a fast-paced, dynamic environment and drive results in cross-functional teams.
• Bachelor's degree in Business, Marketing, Digital Media, or a related field is required; MBA is preferred.
• Ability to manage diverse stakeholders across functions and geographies with high attention to detail and a passion for problem-solving, learning, and educating others.

Nice to Have

• Agency experience and working in a matrixed environment.
• Experience within healthcare, diagnostics, or pharma industries.

Qualifications

• Bachelor's degree in Business, Marketing, Digital Media, or related field.
• MBA preferred.

Benefits & Perks

• Salary range of $176,000 to $282,000 depending on experience and other factors.
• Participation in comprehensive Philips Total Rewards benefits program, including PTO, 401k (up to 7% match), HSA with company contribution, stock purchase plan, and education reimbursement.
• Additional compensation such as annual incentive bonuses, sales commissions, or long-term incentives may be offered.