Head of Global Paid Search-SEM

SolarWinds

Austin, TX

Full Time

Director

3 days ago

Job Description

About the Role

At SolarWinds, we empower tech pros to manage, optimize, and secure complex IT environments. We're undergoing an exciting transformation, aligning performance marketing, organic search, and AI-powered automation under a unified Total Search strategy. This role is critical to advancing our next-gen vision of visibility, measurement, and revenue contribution.

Key Responsibilities

Lead execution of high-budget search campaigns across Google Ads and Bing Ads globally
Build and optimize campaigns leveraging Enhanced Conversions (Google Ads + Salesforce integration), Google AI Overviews, Performance Max and Demand Gen campaign architecture, custom and prebuilt Google Ads scripts for automation, Smart Signals and automated bidding strategies, and Search Ads 360 for campaign governance, budget management, and cross-channel attribution
Identify and test new features in Google Ads beta programs
Manage an existing team, providing leadership and oversight
Partner with the SEO team to align on keyword targeting across paid and organic channels
Use Google Search Console analysis to inform content and paid keyword prioritization
Leverage shared data to orchestrate channel synergy
Collaborate with Marketing Ops and Analytics to implement and maintain Enhanced Conversion tracking tied to Salesforce lead lifecycle stages
Develop dynamic dashboards and reporting frameworks
Interpret smart bidding and signal-based modeling trends
Contribute to automation via custom scripts, alerts, and performance triggers
Plan and execute global campaign localization and budget pacing

Requirements

7-9+ years of experience managing Google Ads and Bing Ads campaigns at scale
Experience with Enhanced Conversions & Salesforce data mapping
Proficiency with Google Ads Scripts (custom automation)
Experience with Performance Max, Demand Gen, and Discovery campaigns
Advanced knowledge of Search Ads 360 workflows and reporting
Familiarity with Google Search Console (SEO)
Understanding of keyword unification frameworks for SEO and PPC collaboration
Deep understanding of how Google AI Overviews (SGE) is changing the search landscape
Strong analytical skills with Excel, Looker Studio, Sheets, BigQuery a plus
People management experience, leading a team
Experience with global campaign planning, localization, and budget pacing

Nice to Have

Exposure to Google Cloud, BigQuery, or Python scripting for advanced reporting
Familiarity with Builder.io or CMS-based landing page optimization
Experience in B2B tech or SaaS lead generation environments

Working at SolarWinds

You'll join a forward-looking marketing org committed to modernizing how we do search. We're evolving past channel silos to build intelligent systems that grow smarter with data. If you're excited by AI-era marketing, Total Search architecture, and driving real pipeline outcomes, this is your stage.

Apply Now