Media Buyer Manager (Paid Search)

Bayer

Paterson, NJ

Full Time

Mid Level

92k-138k

4 days ago

Job Description

About the Role

Bayer US Pharma's Digital Media Strategy and Product Operations team is seeking a Media Buyer Manager who will activate media within biddable media platforms. The role involves managing campaign operations across paid search, optimizing media performance, collaborating with internal teams, and working closely with platform account representatives. The position is based in Whippany, NJ, with a hybrid work model requiring presence at least 4 times per month, and offers a salary range between $91,728.00 to $137,592.00 along with benefits such as health care, vision, dental, retirement, PTO, and sick leave. The company values innovation, collaboration, and making a meaningful impact in healthcare.

Key Responsibilities

Manage all aspects of campaign operations life cycle across paid search, including campaign planning, ad-serving, pacing, performance monitoring, and optimization.
Exhibit clear understanding of designated digital media platforms to enhance media performance and seek guidance from senior team members.
Document and communicate key learnings from ongoing optimizations.
Expand skills beyond media management, taking an active role in leading new media format creative and platform integrations.
Collaborate consistently with internal teams such as DSAA, Brands, and FinOps to maintain and sustain the brand.

Requirements

Minimum of a Bachelor's Degree or an equivalent combination of education and experience.
3-5 years of online advertising experience with in-depth knowledge of paid search.
Experience operating across multiple platforms (e.g., Google Search Ads 360, Bing, Meta, TikTok, LinkedIn).
Ability to demonstrate strategic thought and activation skills that go beyond basic platform knowledge.
Experience and comfort in training junior team members.
Experience working across cross-functional projects with multiple stakeholders.
Excellent communication and teamwork skills.
Strong analytical and organizational skills.

Nice to Have

Pharmaceutical industry experience.

Qualifications

Educational background includes a Bachelor's Degree or equivalent.

Benefits & Perks

Health care, vision, dental, retirement, PTO, sick leave.
Additional compensation may include a bonus or commission.

Working at Bayer

Bayer values energy, curiosity, dedication, continuous learning, diverse perspectives, and making a real difference through innovative healthcare solutions.

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