Paid Search Coordinator

About the Role

Key Responsibilities

• Uncover optimization opportunities for upper funnel search marketing.
• Work with the channel lead to identify and develop new performance driving opportunities for search across global markets.
• Ensure that efficient methods are followed and opportunities are highlighted within the In-house team.
• Monitor performance across activities launched in collaboration with brand marketing channel leads and the digital insights team.
• Build out campaigns, monitor once launched, and report on results to internal partners.
• Work with channel specialists to launch YouTube, search, and display campaigns.
• Lead day-to-day running of PPC campaigns in Google & Bing, using bid management tools to deliver results and report findings.
• Support the teams' specialists and managers to deliver critical metrics while launching new products and campaigns.

Requirements

• Proven experience in paid search marketing roles.
• Experience in search advertising across numerous markets, including non-English languages, with a track record for developing both local and global campaigns.
• Paid search knowledge including account and keyword strategies, remarketing, metrics and targets, script development or account automation tools, and related products.
• Hands-on operational experience in bid management platforms such as SA360, Skai (Kenshoo), Marin, or Adobe Advertising Cloud.
• Hands-on operational experience of search technology platforms, e.g., Google and Bing ads.
• Knowledge of analytics, with experience creating audience segments, campaign optimization, and evaluation, using tools like Adobe Analytics or Google Analytics.
• Strong presentation skills and confident communication.
• Experience working agency side or with a brand on search marketing, focusing on important metrics including on-site engagement.
• Budgeting skills with the ability to categorize spends across key campaign activities and outcomes.
• Ability to work independently and collaboratively.
• Experience working with global campaigns and understanding of working with language localization preferred.
• Understanding of dashboarding technologies such as Tableau, Datarama, Data Studio, Omniscope, etc., preferred.
• Fluency in English required; knowledge of French, Spanish, or other languages is a plus.

Nice to Have

• Experience working with language localization.
• Understanding of dashboarding technologies such as Tableau, Datarama, Data Studio, Omniscope, etc.

Qualifications

• No specific formal educational qualifications specified.

Benefits & Perks

• Family Care Leave with enhanced paid leave options.
• Life and disability insurance coverage.
• Access to wellbeing initiatives and programs, including the Headspace App.
• Generous colleague discount from day 1.
• Bonus scheme rewards when goals are reached and eligible.
• Hybrid working model with an average of 3 days per week in the office.
• Workplace located at 1001 Boylston St. in Boston, MA.