Senior Paid Search Specialist

About the Role

Key Responsibilities

• Support the strategy, development, implementation, launch, and optimization of digital marketing campaigns across multiple channels to drive lead generation and conversions.
• Prepare client reports and performance updates, and communicate with internal teams to align campaign objectives with business goals.
• Collaborate with senior strategists and internal teams to write ad copy, build media proposals, and select creative assets.
• Conduct A/B testing and refine campaigns based on performance insights.
• Track campaign metrics weekly, perform optimizations, and provide data-driven insights to internal account teams.
• Create performance reports and identify areas for improvement.
• Manage and optimize campaigns within digital advertising platforms such as Google Ads, Meta, and LinkedIn.
• Work closely with marketing, design, and analytics teams to ensure smooth campaign execution and meet client expectations.
• Stay up to date with digital marketing trends and best practices, participate in training, and seek opportunities to expand skills.

Requirements

• Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
• 3 years of experience in digital marketing or a related field, with exposure to campaign management and lead generation strategies.
• 2 years of experience with digital advertising platforms (e.g., Google Ads, Google Ads Editor, Facebook Ads) and basic analytics tools such as pivot tables and VLOOKUP.
• Strong communication skills and the ability to work collaboratively with cross-functional teams.
• Highly organized with attention to detail and the ability to manage multiple tasks effectively.
• Excellent time management skills with a proactive attitude toward problem-solving.

Nice to Have

• Client-facing experience.
• Enthusiasm for digital marketing and a desire to learn new strategies and technologies.
• Basic understanding of key marketing metrics and data analysis.
• Creative thinking and an interest in contributing to innovative marketing solutions.
• Experience working with an agency.
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging.

Qualifications

• U.S. work authorization (not eligible for visa sponsorship).

Benefits & Perks

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible.
• 20+ days of PTO annually, in addition to paid firm and floating holidays.
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each).
• 401(k) retirement savings plan with annual discretionary company matching contribution.
• Health savings account, healthcare and dependent care flexible spending accounts, and pre-tax commuter plans.
• Employee assistance program with counseling services and resources for employees and immediate family.
• Wellness programs including gym discounts, incentives for healthy living, and family access to sleep, meditation, and relaxation apps.
• Fertility treatment coverage and adoption or surrogacy assistance.
• Paid parental leave with phased return to work for birthing and non-birthing parents.
• Access to milk shipping service for nursing employees during business travel.
• Discounted pet health insurance coverage.
• Company-provided life, AD&D, and disability insurance.
• Financial wellness resources and employee discount programs.
• Access to employee resource groups, merit-based advancement, and professional growth opportunities.