Head of Lead Generation

About the Role

Key Responsibilities

• Design and execute multi-channel campaigns across email, digital, social, paid media, webinars, events, ABM, and partner marketing.
• Build and optimize lead acquisition and nurture programs that drive high-quality pipeline.
• Own campaign performance end-to-end—from concept to execution to reporting—with a focus on revenue impact.
• Develop automated workflows and nurture sequences to move prospects and clients through the funnel.
• Track and report on campaign effectiveness, pipeline contribution, conversion metrics, and ROI.
• Run A/B tests, analyze funnel friction points, and implement data-driven optimizations.
• Leverage tools like Pardot, Sales Cadencing tools, ZoomInfo, Google Analytics, and Lead Forensics to refine audience targeting and segment strategies.
• Own the campaign calendar and enforce a disciplined go-to-market rhythm.
• Act as the day-to-day marketing partner to Sales and Account Management teams ensuring alignment on outreach, lead follow-up, and messaging.
• Deliver impactful sales enablement tools including campaign content, email sequences, targeted lists, and vertical-specific messaging.
• Partner with content, product, and SMEs to develop visually compelling, high-performing campaign assets.

Requirements

• 10+ years of B2B marketing experience, with 5+ years owning integrated campaign strategy and execution.
• Highly motivated, self-starter with proven marketing and lead generation knowledge.
• Deep understanding of the buyer's journey and sales cycles—experience with legal or operations personas in financial services is a plus.
• Excellent verbal and written communication skills.
• Ability to build effective relationships with a wide range of people.
• Experience with marketing automation, CRM, and analytics tools (e.g., Pardot, Salesforce, ZoomInfo, Google Analytics).
• Comfortable working in a fast-paced, hands-on environment.

Nice to Have

• Experience with legal or operations personas in financial services.

Qualifications

• 10+ years of B2B marketing experience
• 5+ years of experience owning integrated campaign strategy and execution

Benefits & Perks

• Free parking
• AD&D insurance
• Disability insurance
• On-site gym
• Dental insurance
• Snacks provided
• Vision insurance
• 401(k) matching
• Fun and diverse colleagues
• Free drinks and snacks
• Health, dental, vision coverage
• Income protection plans (life, AD&D, short- and long-term disability)
• Access to voluntary benefit programs
• Close to public transit (walking distance to Wellington T on Orange Line)