Head of Market Insights

Zoom

Boise, ID

Full Time

Director

4 days ago

Job Description

About the Role

The Head of Market Insights position is a hands-on leadership role within Zoom's PSI (Product Solution & Industry) Marketing team. This role will support our vision to “Lead strategic positioning and market insights to accelerate customer awareness, adoption, and value realization of Zoom innovations through a Brand-to-Demand Marketing model.” Zoom is the leader in modern enterprise video communications with a reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems.

Key Responsibilities

Lead, develop, and mentor a diverse team of 5 insights professionals, fostering growth and excellence in market research and analytics
Set team priorities, allocate resources, and ensure alignment with business objectives across all insights initiatives
Build and maintain strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc.) to gather market insights and positioning feedback
Coordinate executive briefings, product demos, and strategic sessions while tracking analyst research to inform product and marketing strategy
Own and execute comprehensive win/loss analysis to understand customer decision drivers and opportunities to improve win rates
Design market research studies, customer surveys, and leverage commissioned research to identify market opportunities and trends
Partner with Product Innovation teams on Jobs-to-be-Done frameworks and product-market fit validation
Conduct Total Addressable Market (TAM) analysis, customer segmentation, and identify emerging trends that impact Zoom's strategy
Develop KPIs and measurement frameworks to track program effectiveness and market share progression
Transform complex market data and customer feedback into clear, actionable recommendations for executive leadership
Work closely with Brand Strategy and Demand Generation teams to ensure insights inform campaign strategy and execution
Provide market insights and customer research to support sales effectiveness and product roadmap decisions

Requirements

7-10 years of experience in market research, analyst relations, or strategic insights roles
3+ years of experience in people management
Track record of building and leading high-performing teams while remaining hands-on with strategic initiatives

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