Tourism Research Manager

About the Role

Key Responsibilities

• Develop tourism research projects that provide clear and meaningful resident, visitor, and industry insights utilizing qualitative and quantitative research methods.
• Determine research project strategy, methodology, and strategic collaborations.
• Lead and manage research projects.
• Develop surveys that collect and provide clear and meaningful consumer and industry insights.
• Provide in-depth data analysis and strategic recommendations based on survey results.
• Develop conceptual and quantitative modeling techniques to test research hypotheses and understand the correlation and causal interactions between different tourism concepts.
• Understand and verify Oregon's tourism economic impact calculations and direct the development of related reports.
• Organize research data to allow for comparability and direct access for stakeholders.
• Develop interactive tools to highlight and share findings.
• Identify and develop training programs to educate industry partners on tourism research concepts.
• Assess the short-term and long-term impacts of advertising campaigns.
• Lead the development of an accurate revenue forecasting model to inform budget setting.

Requirements

• Master's Degree in Tourism Marketing / Tourism Management.
• 24 months of Tourism Marketing Research experience or any position yielding the required experience.
• 24 months of qualifying experience must include Linear/Probabilistic/Regression models, Principal Component Analysis, Structural Equation Modeling, Anova, Ancova, Manova, Mancova, T-Test and Correlation Tests, Visitor Profiling Techniques, Factor and Cluster Analysis.
• Regional and National Travel is required 15% of the time.

Qualifications

• Master's Degree in Tourism Marketing / Tourism Management.