Martech - Analytics Program Manager - Consumer Insights

About the Role

Key Responsibilities

• Develop and execute a roadmap for consumer insights, aligning with business goals and marketing strategies.
• Analyze consumer behavior, market trends, and campaign performance using first-party and third-party data sources.
• Create compelling dashboards, reports, and presentations that translate complex data into clear, actionable narratives.
• Define and develop member segmentations and personas to influence marketing and business strategies.
• Understand members' wants and needs and their importance in choosing a financial institution and for delivering growth.
• Design, manage, and interpret qualitative and quantitative research studies (e.g., surveys, segmentation, brand tracking).
• Oversee analytics tools and external research vendors to ensure high-quality data and insights delivery.
• Partner with cross-functional teams (Marketing, Product, Sales, CX) to embed insights into decision-making processes.
• Lead consumer/member insights strategy and develop a roadmap for insights initiatives.

Requirements

• Bachelor's or Master's degree in Marketing, Statistics, Business, Data Analytics, or related field.
• 8+ years of experience in consumer insights, marketing analytics, or a related field.
• Experience in development and execution of analytics strategies and objectives.
• Knowledge of research methodologies, product development, and predictive modeling.
• Proficiency in data analysis tools such as SQL, Python, R, and visualization platforms like Tableau and Power BI.
• Strong analytical, problem-solving, interpersonal, planning, organizational, and project management skills.
• Experience with survey platforms (e.g., Qualtrics, SurveyMonkey) and market research methodologies.
• Proficiency with Microsoft Office suite including Word, Excel, PowerPoint, Outlook.
• Knowledge of AI, modern research techniques, customer segmentation, journey mapping, and predictive modeling.
• Ability to build relationships, influence stakeholders, and manage complex projects independently.

Nice to Have

• Knowledge of behavioral science or UX research.
• Experience with CRM and digital analytics platforms such as Google Analytics and Adobe Analytics.

Qualifications

• Bachelor's or Master's degree in relevant fields.

Benefits & Perks

• Not specified in the description.