Head of Marketing

About the Role

Key Responsibilities

• Oversee and execute the firm's global, end-to-end marketing strategy, ensuring consistent brand identity and messaging aligned with the firm's value investing philosophy, business priorities, and distribution objectives across all channels and client touchpoints.
• Lead the creation and execution of a high-impact content and campaign strategy, leveraging various media channels—including white papers, pitchbooks, investment commentary, videos, newsletters, events, and digital assets—to engage institutional and intermediary audiences with tailored, insight-driven communication.
• Partner with Natixis Marketing and Digital Solutions teams to align with parent company initiatives and identify data-driven prospecting opportunities that enhance wholesaler engagement and channel effectiveness.
• Collaborate closely with sales, distribution, investment teams, and senior leadership to ensure strategic alignment across functions.
• Lead the end-to-end strategy and execution of the firm's event and conference program to reinforce brand presence and deepen stakeholder engagement throughout the sales journey.
• Evaluate, implement, and optimize marketing technologies to streamline operations, improve targeting and measurement, and elevate the client experience.
• Leverage data and analytics to drive informed decision-making, optimize campaigns, refine audience segmentation, and deliver personalized content while tracking ROI and performance metrics.
• Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation and accountability.
• Stay current on market trends, competitor offerings, and industry developments to uncover insights and recommend strategies for expanding product distribution and growing market share.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
• Over 10 years of marketing experience within the investment management industry.
• Deep expertise in institutional and intermediary platforms, investment products, and client relationship dynamics.
• Proven ability to articulate complex investment strategies and simplify sophisticated concepts for diverse audiences.
• Experience leading multi-channel marketing campaigns across digital, events, public relations, and advertising.
• Strong proficiency in CRM systems (e.g., Salesforce), marketing automation tools (e.g., Seismic), and data analytics platforms.
• Demonstrated success applying data analytics to strategic marketing decisions, using personalization, attribution modeling, and performance metrics.
• Strategic, hands-on leadership style with a record of building high-performing teams and managing cross-functional initiatives.
• Exceptional communication, presentation, and influencing skills with the ability to engage stakeholders at all levels.
• Ability to manage complex projects with attention to detail in fast-paced, deadline-driven environments.

Nice to Have

• Experience in investment management or related financial services industries.
• Knowledge of regulatory frameworks affecting marketing in financial services.
• Experience working with digital tools and platforms for personalization and automation.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• MBA or advanced degree preferred.
• Over 10 years of marketing experience within the investment management industry.

Benefits & Perks

• Medical, prescription drug, dental and vision insurance.
• Paid time off, profit sharing plan, 401k plan, tuition reimbursement.
• Commuter and holistic wellness benefits, volunteer programs.
• Discretionary performance bonus and other Harris-sponsored benefit programs.