Head of Marketing

About the Role

Key Responsibilities

• Own the end-to-end B2B marketing function: demand generation, email, performance marketing, product marketing, social and lifecycle.
• Build and execute a data-driven marketing strategy to drive demand, grow revenue, and improve funnel efficiency across channels.
• Take on an already-established small team, but also operate as an individual contributor across gaps currently not covered by the current team.
• Manage and optimize paid acquisition across all relevant channels, with an eye toward CAC/LTV.
• Establish scalable processes and build foundational systems for campaign tracking, attribution, reporting, and automation.
• Collaborate closely with product, sales, and operations to ensure alignment across go-to-market initiatives.
• Build and lead a high-performing marketing team—hiring, managing, and mentoring top talent.
• Own marketing reporting for the executive team and be accountable for performance across the entire marketing funnel.

Requirements

• 5+ years of B2B marketing experience, including demand generation and performance marketing.
• 2+ years in a leadership role with direct management responsibilities.
• Experience working at a fast-paced startup (Series A-C preferred).
• Demonstrated success as both an individual contributor and people manager.
• Strong command of marketing tech stack and analytics tools.
• Based in (or willing to relocate to) San Francisco Bay Area.