Head of Marketing

About the Role

Key Responsibilities

• Lead and execute a comprehensive growth-focused marketing strategy to drive revenue, customer acquisition, and brand recognition across digital and offline channels.
• Collaborate with the Chief Visionary Officer (CVO) and marketing team to shape and execute branding strategy, ensuring alignment across visual identity, tone, and photographic style.
• Maintain flexibility and adaptability to pivot strategy based on real-time data and changing business priorities.
• Manage internal marketing resources and external freelancers/agencies, balancing speed, quality, and return on investment.
• Own omnichannel marketing planning and execution, including paid search, paid social, SEO, email/SMS, retargeting, marketplaces, and affiliate programs.
• Oversee the e-commerce experience and partner on conversion rate optimization (CRO), A/B testing, and UX/UI enhancements.
• Apply understanding of customer segmentation to support targeted marketing efforts and lifecycle strategies.
• Advise on marketing tech stack decisions, including automation, segmentation, and personalization tools.
• Leverage data platforms and analytics to inform decision-making, monitor KPIs, attribution data, and customer insights.
• Provide regular reporting to leadership on marketing performance, growth opportunities, and actionable insights.
• Work cross-functionally with e-commerce, customer success, finance, and operations teams to align marketing efforts with strategic initiatives and product launches.

Requirements

• Successfully led and scaled e-commerce marketing strategies that drove measurable growth in revenue, conversion, and customer acquisition.
• Ability to build and manage high-performing marketing teams, with experience coaching and mentoring others.
• Experience managing multiple projects across channels and departments, including timelines, vendors, and internal stakeholders.
• Deep understanding of omnichannel marketing campaigns including paid search, paid social, email/SMS, retargeting, SEO, affiliate, and marketplaces.
• Hands-on experience with conversion rate optimization, A/B testing, landing page optimization, and UX improvements.
• Proficiency with e-commerce platforms such as Adobe, Shopify, WooCommerce.
• Ability to analyze marketing KPIs using tools like Google Analytics (GA4), Klaviyo, Meta Ads, and Google Ads.
• Hands-on knowledge of marketing tech stack tools like Klaviyo, GA4, Meta Ads Manager, Google Ads.
• Strong communication skills and ability to influence stakeholders.
• Ability to pivot quickly and lead teams through ambiguity in a fast-paced environment.

Nice to Have

• Experience with subscription-based, replenishment, or bundling models requiring lifecycle and retention marketing strategies.
• Exposure to regulated industries such as chemicals, medical, or lab supplies with understanding of compliance in messaging and advertising.
• Creative sensibility and experience guiding brand look/feel through photography, design, or visual campaigns.

Qualifications

• No specific formal educational qualifications specified in the description.

Benefits & Perks

• Medical, Dental, Vision, Short Term Disability, Life, Accidental Death & Dismemberment, Supplemental Health Insurance
• Wellness program, Employee discount program, 401k, Paid time off, Organized team events, Professional development, Career growth opportunities