Head of Marketing and Communications

About the Role

Key Responsibilities

• Develop and execute an annual and multi-year marketing and communications plan aligned with the school's strategic priorities and enrollment goals.
• Ensure the YCIS brand is consistently represented in all communications, advertising, and outreach, reflecting the Mandarin-English bilingual and bicultural identity.
• Partner with Admissions and Academic leaders to ensure marketing strategies support enrollment, retention, and community engagement.
• Use data analytics, market trends, and competitor analysis to guide marketing priorities and evaluate return on investment.
• Oversee all internal and external communications, including newsletters, press releases, website content, social media, and crisis messaging.
• Coordinate messaging with senior leadership to ensure alignment with strategic goals.
• Lead the school's digital presence, including website, social media, SEO, and online advertising.
• Oversee photography, videography, and creative production, working with internal teams and vendors.
• Monitor and analyze performance metrics; recommend improvements.
• Develop and manage alumni communications, programs, and events to foster lasting relationships.
• Maintain alumni database and use it to strengthen connections, networking, and potential philanthropic support.
• Collaborate with advancement and regional colleagues on broader alumni initiatives.
• Manage relationships with vendors, agencies, and creative partners.
• Develop and monitor the marketing and communications budget.
• Maintain a digital asset library (photos, videos, templates, brand guidelines).

Requirements

• Bachelor's degree required; Master's preferred in Marketing, Communications, Public Relations, or related field.
• 7+ years of experience in marketing/communications, preferably in an independent school or mission-driven organization.
• Demonstrated success in brand management, content creation, and integrated marketing campaigns.
• Strong data analysis skills, with ability to translate insights into actionable strategies.
• Excellent writing, editing, and public speaking skills.
• Proficiency in Mandarin and English is an asset and will enhance success in the role, but is not required.

Nice to Have

• Proficiency in Mandarin and English.

Qualifications

• Bachelor's degree (required)
• Master's degree in relevant field (preferred)
• 7+ years of experience in marketing/communications

Benefits & Perks

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance