Hispanic Marketing Coordinator

About the Role

Key Responsibilities

• Support the Director of Hispanic Marketing in developing and implementing integrated marketing campaigns (digital, social media, print, in-store, experiential) tailored for the Hispanic audience.
• Coordinate with internal creative teams and external agencies to ensure culturally relevant and linguistically appropriate content and messaging.
• Assist in the translation and transcreation of marketing materials, ensuring accuracy and cultural sensitivity.
• Help manage timelines and deliverables for Hispanic marketing projects.
• Prepare reports on campaign effectiveness and provide recommendations for optimization.
• Collaborate effectively with design, sales, product development, and other internal teams to ensure a cohesive approach to the Hispanic market.
• Serve as a resource for internal teams regarding Hispanic market insights and cultural considerations.
• Translate campaign data and creative ideas into visually impactful presentations for internal stakeholders and external partners.
• Develop compelling presentations to report on campaign performance, pitch creative concepts, and guide photoshoot planning.
• Assist in identifying and fostering relationships with key influencers, media outlets, and community organizations relevant to the Hispanic market.
• Support the execution of influencer campaigns and collaborations.
• Provide logistical support for Hispanic-focused events, sponsorships, and activations.
• Assist in promoting events and ensuring strong attendance from the target demographic.
• Support the development of the social posting calendar for Hispanic audiences.
• Conduct market research and develop reports on current and emerging social trends within the Hispanic market.
• Research and provide an overview of overall pop culture and notable influencers/celebrities/musicians relevant to the Hispanic demographic.
• Oversee the end-to-end sample management process, including ordering, tracking, and distribution for marketing activities.
• Oversee vendor and invoice management, including verification and coding of marketing invoices and onboarding of new vendors.
• Help track and analyze the performance of Hispanic marketing initiatives using relevant KPIs.

Requirements

• Bachelor's Degree in Marketing, Advertising, Business, or a related field.
• 1-3 years of experience in marketing.
• Fluency in Spanish (written and verbal) is required.
• Demonstrated understanding of Hispanic culture, traditions, and consumer behavior.
• Experience with various marketing channels, including digital marketing, social media, and traditional advertising.
• Strong conceptual and problem-solving skills.
• Excellent writing, grammar, and creative writing skills.

Nice to Have

• Experience with marketing to Hispanic audiences.
• Experience using social media platforms, social listening tools, influencer marketing and PR tools such as Meta Business Suite, Google Analytics, Cision.
• Proficiency in Adobe Creative Suite, Microsoft Office, and Google Apps.