IMO Channel Marketing Director

Security Benefit

Topeka, KS

Full Time

Director

127k-162k

about 1 month ago

Job Description

About the Role

Security Benefit is a leader in the U.S. retirement market with more than $55 billion in assets under management. We offer opportunities to thrive, innovate, and make an impact. As part of our team, you'll play a key role in driving the future of the U.S. retirement industry. Security Benefit is a PLACE where we promise to help our customers To and Through Retirement®. We're proud to have been recognized as one of the best in the business: Named to Ward's 50 list of top-performing life-health insurance companies Recognized on list of Ingram's Top 100 Private Companies in the Kansas City area in 2024.

Key Responsibilities

Define and lead the marketing strategy for the IMO channel aligned with overall business and distribution goals.
Plan and implement multi-channel marketing campaigns (digital, print, webinars, events, etc.) to support IMO recruiting, advisor onboarding, and sales enablement.
Serve as the key marketing liaison with IMO partners to understand their needs, co-develop initiatives, and provide marketing support to drive mutual growth.
Develop compelling messaging and content tailored to IMO audiences, including advisors, recruiters, and executives, ensuring alignment with brand and regulatory standards.
Establish KPIs and track performance of all IMO marketing efforts, using data and feedback to optimize campaigns and communications.
Collaborate closely with Sales, Product, Compliance, Legal, and Corporate Communications to ensure marketing strategies are compliant, timely, and effective.
Identify opportunities to improve the marketing experience for independent advisors throughout their lifecycle with the company.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred).
10+ years of experience in B2B marketing, with at least 3 years focused on the IMO or insurance/intermediary channel within financial services.
Strong understanding of the independent advisor and IMO distribution landscape.
Proven ability to develop and execute go-to-market strategies and channel marketing plans.
Experience managing marketing teams or agencies to deliver on complex initiatives.
Knowledge of FINRA/SEC/NAIC marketing and advertising regulations.
Excellent communication, presentation, and relationship-building skills.
Proficient in marketing automation tools (e.g., Salesforce, Marketo, HubSpot), CRM platforms, and analytics/reporting tools.

Nice to Have

MBA in addition to Bachelor's degree.
Experience working within the financial services industry, especially in insurance or investment products.
Experience working in a hybrid or remote work environment.

Benefits & Perks

Competitive salary and annual incentive bonuses.
33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance).
Paid parental leave after 90 days of service.
Comprehensive medical, dental & vision insurance.
401(k) with company match, plus Profit Sharing & Savings Plan.
Short- and Long-Term Disability Insurance.
Flexible Spending Accounts for medical and dependent care.
Life Insurance.
Educational assistance for career development.
Associate assistance programs for personal and professional well-being.

Working at Security Benefit

Security Benefit is a PLACE where we promise to help our customers To and Through Retirement®. We work a hybrid schedule, offering flexibility to work both remotely and on-site. When you join our team, you're not just getting a paycheck — you're getting a career path full of growth opportunities, plus a robust benefits package that puts your well-being first.

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