Industry Marketing Senior Lead

About the Role

Key Responsibilities

• Develop the industry GTM strategy and plan, aligned with revenue and pipeline goals.
• Define priorities and ensure cross-functional alignment with other areas of marketing, product management, customer success, revops, and partners.
• Own marketing-sourced and influenced pipeline contribution for the industry; lead regular performance reviews.
• Forecast pipeline contribution and provide insights to inform investment decisions.
• Adapt product-level positioning into industry-specific narratives, packages, and value propositions.
• Ensure messaging reflects industry trends, competitive landscape, and buyer needs.
• Shape content strategy that reinforces ZS's product and platforms' unique positioning statements tailored to the industry-specific audiences.
• Partner with other marketing colleagues to deliver and execute industry-specific campaigns (digital, events, ABM plays, etc.).
• Lead industry-specific field and community initiatives such as ZS hosted and industry events, lunch & learns, and executive roundtables.
• Own audience-specific KPIs, including lead generation, conversion, and pipeline performance and forecasting.
• Analyze campaign results, provide forecasts, and drive continuous optimization.
• Lead account prioritization and engagement strategy for the industry in partnership with sales and SDRs.
• Support the sales team by leveraging CRM to monitor lead engagement, identify opportunities, and ensure seamless follow-up for pipeline growth.
• Provide sales with industry-specific enablement tools (briefs, talk tracks, customer stories).
• Create closed-loop feedback processes to refine industry strategy based on sales insights.
• Serve as the voice of the industry: engage directly with customers and prospects, conduct win/loss analysis, and track market trends.
• Monitor competitor activity in the industry and translate insights into GTM strategy.
• Build relationships with industry influencers to validate and evolve messaging.

Requirements

• 10-12+ years of B2B SaaS marketing experience in life sciences (pharma/biopharma/biotech).
• Strong understanding of the US emerging/mid-size pharma landscape: customers, vendors, and trends.
• Proven ability to translate positioning and product strategy into impactful industry narratives and programs.
• Experience building integrated GTM strategies, marketing plans, and pipeline-driving campaigns.
• Strong storytelling and content skills; able to shape executive-ready narratives and collateral.
• Expertise in demand generation, ABM, and campaign measurement.
• Comfort working cross-functionally in a matrixed environment, influencing without direct authority.
• Excellent relationship-building and communication skills, able to engage senior stakeholders internally and externally.
• Based in the United States; able to travel domestically and internationally as needed for events, collaboration, and customer meetings.
• Client-first mentality, intense work ethic, collaborative spirit, and problem-solving approach.

Nice to Have

• Experience with industry-specific marketing plans tied to revenue and pipeline goals.
• Strong adoption of collateral and messaging by sales and SDR teams.
• Experience organizing high-quality events and community experiences to strengthen relationships and brand presence.

Qualifications

• Candidates must possess or be able to obtain work authorization for their intended country of employment.
• An online application, including a full set of transcripts (official or unofficial), is required to be considered.

Benefits & Perks

• Comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth, and professional development.
• Robust skills development programs, multiple career progression options, and internal mobility paths.
• Flexible and connected way of working, combining remote work and on-site presence.
• Travel opportunities to strengthen client relationships and gain diverse experiences.