Influencer & Talent Manager

About the Role

Key Responsibilities

• Develop and execute influencer and talent strategies to drive brand awareness, cultural relevance, and customer acquisition and brand awareness.
• Manage the full campaign lifecycle: from sourcing and outreach to contracting, briefing, approvals, and performance tracking.
• Work cross-functionally with Brand, Social, and Creative teams to align influencer campaigns with broader marketing initiatives.
• Build and maintain strong, long-term relationships with content creators, sports personalities, streamers, and other sports-adjacent talent.
• Manage contracts and ensure deliverables are met within legal and regulatory frameworks.
• Serve as the primary point of contact for influencers and talent, ensuring smooth communication and collaboration.
• Track, measure, and report on campaign performance using KPIs (e.g., reach, engagement, conversions).
• Ensure all influencer content is compliant with iGaming and sportsbook regulations.
• Maintain brand integrity and consistency across all talent-driven content.

Requirements

• 5+ years of experience in influencer marketing, talent management, or related roles, preferably within the sports and entertainment industries.
• Proven success managing influencer campaigns with measurable ROI.
• Strong direct and manager/agent network of influencers, creators, and talent—especially within sports and entertainment communities.
• Deep understanding of social media trends, creator economy, and cultural relevance in digital content.
• Thrives in an entrepreneurial, hyper-growth environment where priorities evolve regularly and decisions are made quickly.
• Proven ability to work effectively cross-functionally within FBG and the larger Fanatics organization.
• Willingness to travel regularly to events and other Fanatics offices for offsite and team meetings.

Nice to Have

• Experience within the sports and entertainment industries.
• Existing network of influencers, creators, and talent in relevant communities.

Qualifications

• Experience in influencer marketing, talent management, or related roles.
• Proven success managing influencer campaigns with measurable ROI.

Benefits & Perks

• Salary range of $96,000 to $120,000, depending on country and state of residence.
• Full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more.
• Additional $500 to set up your home office.