Influencer Strategist-Contract

Sia

New York, NY

Contract

Senior

125k-156k

8 days ago

Job Description

About the Role

The Influencer Strategist-Contract role at SiaX involves shaping and executing influencer strategies that fuel integrated, performance-driven campaigns. This position requires close collaboration with Growth, Creative, and Paid Media teams to ensure influencer content aligns with broader brand and performance goals. The role is part of a dynamic, creative agency within Sia, focused on delivering impactful, growth-focused solutions for clients across various sectors, emphasizing innovation, collaboration, and strategic influence marketing.

Key Responsibilities

Translate campaign objectives and paid media strategies into influencer recommendations that drive attention and engagement, leading to measurable business impact.
Identify and recruit creators whose personas, content, and audiences align with brand strategy, target marketing segments, and campaign goals, ensuring authenticity and resonance.
Develop and roll out influencer briefs for product launches, seasonal pushes, tentpole activations, or partnership amplification, in collaboration with Growth, Creative, and Client teams.
Lead contract negotiations, oversee influencer budget allocations, and manage invoicing workflows in partnership with finance teams, ensuring campaigns remain on time and on budget.
Surface creator and content trends as well as emerging platforms to keep campaigns ahead of the curve.
Ensure influencer activations are integrated into paid, social, and creative channels for maximum ROI.

Requirements

4-6+ years in influencer marketing strategy, ideally within an advertising or creator-focused agency or integrated marketing brand environment.
Experience collaborating with Growth/Performance Marketing teams; comfort linking influencer work to media strategies and measurable outcomes.
Strong understanding of influencer discovery tools, performance metrics, and contract negotiations.
Demonstrated ability to build relationships with creators, agents, and managers across platforms such as Instagram, TikTok, and YouTube.
Excellent written and verbal communication skills; ability to translate marketing goals into creative influencer briefs.
Highly organized, able to manage multiple campaigns and stakeholders simultaneously.
Bachelors Degree.

Nice to Have

Advertising or creator agency experience.
Familiarity with the health and wellness industry.

Qualifications

Bachelors Degree

Benefits & Perks

Statutory Time Off - Sick
Medical, Dental, Vision: Eligible for Purchase Option
401(k) Participation: Eligible after one month of employment with matching and 100% vesting first day of participation

Working at Sia

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact.

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