Insights Manager

Market Strategies

Livonia, MI

Full Time

Mid Level

69k-91k

20 days ago

Job Description

About the Role

Escalent is an award-winning data analytics and advisory firm that helps clients understand human and market behaviors to navigate disruption. As catalysts of progress for more than 40 years, our strategies guide the world's leading brands. We accelerate growth by creating a seamless flow between primary, secondary, syndicated, and internal business data, providing consulting and advisory services from insights through implementation. Based on a profound understanding of what drives human beings and markets, we identify actions that build brands, enhance customer experiences, inspire product innovation and boost business productivity. We listen, learn, question, discover, innovate, and deliver—for each other and our clients—to make the world work better for people.

Key Responsibilities

Contribute to the development of surveys/questionnaires to answer client objectives
Confirm data integrity and perform analysis to identify trends
Continuously monitor quality levels and manage quality problems
Design research instruments as necessary
Ensure quality of and approve programmed questionnaires, including communication with the programmer or programming vendor
Analyze research results and collaborate with the Client Management team member to interpret research findings and implications
Write headlines for reports or prepare deliverables that add value to the client by relating the research findings to the business objectives in a clear, presentable, and actionable manner

Requirements

Bachelor's degree in Marketing, Marketing Research, Data Analytics, Survey Methodology or related field
Three (3) years of experience in the job offered or a related position
Experience with programming surveys and creating dashboards using Qualtrics
Experience with SPSS data analysis package
Handling qualitative and quantitative studies including market testing, market segmentation, and customer satisfaction studies
Leading the design, analysis, and reporting of global brand trackers, voice of the customer studies, and advertising impact studies for Fortune 500 companies
Data mapping and troubleshooting initially illogical marketing data results

Nice to Have

Experience handling global brand trackers, voice of the customer studies, and advertising impact studies
Experience working with Fortune 500 companies

Qualifications

Bachelor's degree in Marketing, Marketing Research, Data Analytics, Survey Methodology or related field
Three (3) years of relevant experience

Benefits & Perks

Medical, Dental, and Vision Insurance - Large carriers on a national level (domestic partner coverage included)
401k with Company Match - No vesting period; bi-weekly contributions
Flexible PTO - Feel no guilt in taking off a minimum of 3 weeks of “real” vacation time
Paid Parental Leave
12 Paid Company Holidays

Working at Market Strategies

Escalent fosters a culture of innovation, collaboration, and continuous learning. The company values diversity and inclusion, offering flexible work arrangements and comprehensive benefits to support employee well-being and growth.

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